Dbt Labs Brand Identity

A complete profile of Dbt Labs's visual system — colors, typography, components, and personality — extracted from https://getdbt.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://getdbt.com.

primary

#FFAE00

secondary

#FF8C00

accent

#FE6703

background

#FFFFFF

textPrimary

#030711

link

#FFF7E6

Typography

Each font links to its Google Fonts page where available.

primary

Helvetica Neue

Helvetica Neue Google Fonts →

heading

Helvetica Neue

Helvetica Neue Google Fonts →

polymath, -apple-system, BlinkMacSystemFont, Helvetica Neue, segoe ui, Ubuntu, Roboto, noto, Arial, sans-serif

Visual Assets

UI Components

Live previews rendered using Dbt Labs's actual button styles.

Button Primary

buttonPrimary

background#FE6703textColor#030711borderRadius12pxshadownone

Button Secondary

buttonSecondary

backgroundtransparenttextColor#FFFFFFborderColor#FFFFFFborderRadius12pxshadownone

Brand Personality

Tone: professional Energy: medium Audience: data professionals and businesses

Dbt Labs Brand in the Wild

Image: substack-post-media.s3.amazonaws.com

Source: roundup.getdbt.com

Image: getdbt.com

Source: getdbt.com

Image: us1.discourse-cdn.com

Source: discourse.getdbt.com

Image: getdbt.com

Source: getdbt.com

Image: docs.getdbt.com

Source: docs.getdbt.com

Image: getdbt.com

Source: getdbt.com

Frequently Asked Questions

What is Dbt Labs's primary brand color?

Dbt Labs's primary brand color is #FFAE00. It anchors the visual identity across their website, product UI, and marketing materials.

What accent color does Dbt Labs use?

Dbt Labs uses #FE6703 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

What font does Dbt Labs use?

Dbt Labs uses Helvetica Neue as the primary typeface across body and headings.

Does Dbt Labs use a light or dark theme?

Dbt Labs's primary site uses a light color scheme, with a background of #FFFFFF.

Where can I find Dbt Labs's logo?

Dbt Labs's logo is available directly on their site (https://getdbt.com). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?

This profile was extracted from https://getdbt.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dbt Labs.

Methodology

Brand data on this page was extracted from https://getdbt.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Dbt Labs.