Dayra Brand Identity

A complete profile of Dayra's visual system — colors, typography, components, and personality — extracted from https://Dayra.co. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/dayra
• Machine-readable JSON: https://characterquilt.com/branding/dayra.json
• Per-page llms.txt: https://characterquilt.com/branding/dayra/llms.txt

Quick Facts

Color Palette

• primary: #1677FF
• accent: #A58CFF
• background: #EEF6FE
• textPrimary: #191F24
• link: #A58CFF

Typography

• primary: HelveticaNeue — https://fonts.google.com/specimen/HelveticaNeue
• heading: HelveticaNeue — https://fonts.google.com/specimen/HelveticaNeue

Visual Assets

• Logo: https://dayra.co/assets/dayraLogo-CwW2vFDw.webp
• Favicon: https://dayra.co/dayra.ico
• Social card (og:image): https://opengraph.b-cdn.net/production/images/5547dbd6-b7b6-4b9f-8219-641b10fb97c0.png?token=un-YchfzvENIHZbEm-ASXuQ5fY5dP76tnz62DQI7G24&height=600&width=1200&expires=33261267018

UI Components

• buttonPrimary: background=#A58CFF, textColor=#FFFFFF, borderColor=#A58CFF, borderRadius=12px, shadow=none
• buttonSecondary: background=transparent, textColor=#A58CFF, borderColor=#A58CFF, borderRadius=12px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Dayra Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Dayra Dashboard
  • Image: https://dashboard.dayra.co/assets/Dayra%20Logo-01-81f1ae3c.png
  • Source: https://dashboard.dayra.co/
• Dayra Dashboard
  • Image: https://dashboard.dayra.co/assets/image1-93db83d2.png
  • Source: https://dashboard.dayra.co/
• Dayra
  • Image: https://opengraph.b-cdn.net/production/images/5547dbd6-b7b6-4b9f-8219-641b10fb97c0.png?token=un-YchfzvENIHZbEm-ASXuQ5fY5dP76tnz62DQI7G24&height=600&width=1200&expires=33261267018
  • Source: https://dayra.co/
• Dayra
  • Image: https://dayra.co/assets/phone-Zx91_RYg.webp
  • Source: https://dayra.co/
• Dayra
  • Image: https://dayra.co/assets/dayraLogo-CwW2vFDw.webp
  • Source: https://dayra.co/

Working with these fonts

Not found on Google Fonts?

Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.