Dayflow Brand Identity

A complete profile of Dayflow's visual system — colors, typography, components, and personality — extracted from https://www.dayflow.so. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #F67106
• secondary: #89380E
• accent: #402C00
• background: #FFFFFF
• textPrimary: #402C00
• link: #402C00

Typography

• primary: Nunito Sans — https://fonts.google.com/specimen/Nunito+Sans
• heading: Instrument Serif — https://fonts.google.com/specimen/Instrument+Serif

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#402C00, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=12px, shadow=rgba(0, 0, 0, 0.3) 0px 2px 12px 0px, rgba(0, 0, 0, 0.16) 0px 1px 1px 0px, rgba(0, 0, 0, 0.25) 0px 0.5px 0.5px 0px

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Dayflow Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 30+ best Webflow websites (and why they actually work)
  • Image:
  • Source: https://www.todaymade.com/blog/websites-built-with-webflow
• Dayflow
  • Image:
  • Source: https://water.ca.gov/Programs/Integrated-Science-and-Engineering/Compliance-Monitoring-And-Assessment/Dayflow-Data
• Dayflow Illustration Landing Page - Webflow
  • Image:
  • Source: https://webflow.com/made-in-webflow/website/dayflow-illustration-landing-page
• Open-Source Screen Recording App Dayflow Sparks Privacy Debate as Alternative to Microsoft Recall - BigGo News
  • Image:
  • Source: https://biggo.com/news/202509260732_Dayflow_Privacy_Debate
• DayFlow - Calendar App UI Kit Design, an UI Kit Template by DesignBox
  • Image:
  • Source: https://creativemarket.com/Sabir_DesignBox/280458569-DayFlow-Calendar-App-UI-Kit-Design
• Dayflow Illustration Landing Page - Webflow
  • Image:
  • Source: https://webflow.com/made-in-webflow/website/dayflow-illustration-landing-page

Working with these fonts

Not found on Google Fonts? Instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Instrument Serif",
   "role": "heading"
  },
  {
   "family": "Nunito Sans",
   "role": "body"
  },
  {
   "family": "Instrument Sans",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#F67106",
  "secondary": "#89380E",
  "accent": "#402C00",
  "background": "#FFFFFF",
  "textPrimary": "#402C00",
  "link": "#402C00"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Nunito Sans",
   "heading": "Instrument Serif"
  },
  "fontStacks": {
   "heading": [
    "Instrument Serif",
    "sans-serif"
   ],
   "body": [
    "Instrument Serif",
    "sans-serif"
   ],
   "paragraph": [
    "Nunito Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "94px",
   "h2": "20px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "8px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#402C00",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "rgba(0, 0, 0, 0.3) 0px 2px 12px 0px, rgba(0, 0, 0, 0.16) 0px 1px 1px 0px, rgba(0, 0, 0, 0.25) 0px 0.5px 0.5px 0px"
  }
 },
 "images": {
  "logo": "https://www.dayflow.so/images/nav-logo-ring.svg",
  "favicon": "https://www.dayflow.so/images/favicon.png",
  "ogImage": null
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 1,
  "reasoning": "Selected #1 because it matches the brand name 'Dayflow', is visible, and has a filename indicating it's a logo. It is also a large size, which suggests prominence.",
  "confidence": 0.8,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Download DayFlow for Mac",
   "reasoning": "Button #0 is the primary CTA because it uses a vibrant brand color (#402C00) and has action-oriented text ('Download DayFlow for Mac'), which is a strong indicator of a primary action."
  },
  "secondary": {
   "index": -1,
   "text": "N/A",
   "reasoning": "All buttons share the same background color (#402C00), so no valid secondary button exists with a different color."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 1,
    "selectedLogoReasoning": "Selected #1 because it matches the brand name 'Dayflow', is visible, and has a filename indicating it's a logo. It is also a large size, which suggests prominence.",
    "confidence": 0.8
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}