Daybreak Health Brand Identity

A complete profile of Daybreak Health's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FFA62B
• secondary: #77808B
• accent: #00A8CA
• background: #FFFFFF
• textPrimary: #000000
• link: #00A8CA

Typography

• primary: Poppins — https://fonts.google.com/specimen/Poppins
• heading: Vollkorn — https://fonts.google.com/specimen/Vollkorn

Visual Assets

• Logo: .svg)
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFA62B, textColor=#FFFFFF, borderRadius=90px, shadow=rgba(0, 0, 0, 0.2) 0px 15px 21px 0px
• buttonSecondary: background=#00A8CA, textColor=#FFFFFF, borderRadius=90px, shadow=rgba(0, 0, 0, 0.2) 0px 15px 21px 0px

Brand Personality

Tone: professional · Energy: medium · Audience: students and educational institutions

Daybreak Health Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Maritrini Rodriguez
  • Image:
  • Source: Maritrini Rodriguez
• Achieving Greatness Through Equity: A conversation with Anne Arundel County Public Schools Superintendent Dr. Mark Bedell
  • Image:
  • Source: Achieving Greatness Through Equity
• Valeriya Bauer
  • Image: .jpg)
  • Source: Valeriya Bauer
• Kelly Williams
  • Image:
  • Source: Kelly Williams
• Screens and Our Health: 5 Ways to Protect Our Brains and Bodies
  • Image: .jpeg)
  • Source: Screens and Our Health
• Daybreak's 2022 Impact Report
  • Image: .jpeg)
  • Source: Daybreak's 2022 Impact Report

Working with these fonts

Instructions for downloading the fonts if you have permission to use them.

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Poppins",
   "role": "body"
  },
  {
   "family": "Vollkorn",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#FFA62B",
  "secondary": "#77808B",
  "accent": "#00A8CA",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#00A8CA"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Poppins",
   "heading": "Vollkorn"
  },
  "fontStacks": {
   "heading": [
    "Vollkorn",
    "sans-serif"
   ],
   "body": [
    "Poppins",
    "sans-serif"
   ],
   "paragraph": [
    "Poppins",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "78.75px",
   "h2": "56.25px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "20px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFA62B",
   "textColor": "#FFFFFF",
   "borderRadius": "90px",
   "shadow": "rgba(0, 0, 0, 0.2) 0px 15px 21px 0px"
  },
  "buttonSecondary": {
   "background": "#00A8CA",
   "textColor": "#FFFFFF",
   "borderRadius": "90px",
   "shadow": "rgba(0, 0, 0, 0.2) 0px 15px 21px 0px"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/64bac3de8f242d758b850cba/64bac92ea23b232976cbebdb_628561ff91c16aef8f2a92cb_daybreaklogo%20(1).svg",
  "favicon": "https://cdn.prod.website-files.com/64bac3de8f242d758b850cba/64bac5a4b64ab7c1fa69b540_fav.png",
  "ogImage": "https://cdn.prod.website-files.com/64bac3de8f242d758b850cba/64de0d9ac07ba4c4237977bd_og.png"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "students and educational institutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}