daybreak health.json
Daybreak Health Brand Identity
A complete profile of Daybreak Health's visual system — colors, typography, components, and personality — extracted from https://www.daybreakhealth.com/. Built for designers, agents, and AI tools.
- Page: https://characterquilt.com/branding/daybreak-health
- Machine-readable JSON: https://characterquilt.com/branding/daybreak-health.json
- Per-page llms.txt: https://characterquilt.com/branding/daybreak-health/llms.txt
Quick Facts
| Field | Value |
|---|---|
| Primary | #FFA62B |
| Accent | #00A8CA |
| Body Font | Poppins |
| Heading Font | Vollkorn |
Color Palette
- primary: #FFA62B
- secondary: #77808B
- accent: #00A8CA
- background: #FFFFFF
- textPrimary: #000000
- link: #00A8CA
Typography
- primary: Poppins — https://fonts.google.com/specimen/Poppins
- heading: Vollkorn — https://fonts.google.com/specimen/Vollkorn
Visual Assets
- Logo: https://cdn.prod.website-files.com/64bac3de8f242d758b850cba/64bac92ea23b232976cbebdb_628561ff91c16aef8f2a92cb_daybreaklogo%20(1).svg
- Favicon: https://cdn.prod.website-files.com/64bac3de8f242d758b850cba/64bac5a4b64ab7c1fa69b540_fav.png
- Social card (og:image): https://cdn.prod.website-files.com/64bac3de8f242d758b850cba/64de0d9ac07ba4c4237977bd_og.png
UI Components
- buttonPrimary: background=#FFA62B, textColor=#FFFFFF, borderRadius=90px, shadow=rgba(0, 0, 0, 0.2) 0px 15px 21px 0px
- buttonSecondary: background=#00A8CA, textColor=#FFFFFF, borderRadius=90px, shadow=rgba(0, 0, 0, 0.2) 0px 15px 21px 0px
Brand Personality
Tone: professional · Energy: medium · Audience: students and educational institutions
Daybreak Health Brand in the Wild
Real-world brand assets — ads, campaigns, marketing materials.
- Maritrini Rodriguez
- Achieving Greatness Through Equity: A conversation with Anne Arundel County Public Schools Superintendent Dr. Mark Bedell
- Valeriya Bauer
- Kelly Williams
- Screens and Our Health: 5 Ways to Protect Our Brains and Bodies
- Daybreak's 2022 Impact Report
Machine-Readable Profile
{
"colorScheme": "light",
"fonts": [
{
"family": "Poppins",
"role": "body"
},
{
"family": "Vollkorn",
"role": "heading"
}
],
"colors": {
"primary": "#FFA62B",
"secondary": "#77808B",
"accent": "#00A8CA",
"background": "#FFFFFF",
"textPrimary": "#000000",
"link": "#00A8CA"
},
"typography": {
"fontFamilies": {
"primary": "Poppins",
"heading": "Vollkorn"
},
"fontStacks": {
"heading": [
"Vollkorn",
"sans-serif"
],
"body": [
"Poppins",
"sans-serif"
],
"paragraph": [
"Poppins",
"sans-serif"
]
},
"fontSizes": {
"h1": "78.75px",
"h2": "56.25px",
"body": "18px"
}
},
"spacing": {
"baseUnit": 4,
"borderRadius": "20px"
},
"components": {
"buttonPrimary": {
"background": "#FFA62B",
"textColor": "#FFFFFF",
"borderRadius": "90px",
"borderRadiusCorners": {
"topLeft": "90px",
"topRight": "90px",
"bottomRight": "90px",
"bottomLeft": "90px"
},
"shadow": "rgba(0, 0, 0, 0.2) 0px 15px 21px 0px"
},
"buttonSecondary": {
"background": "#00A8CA",
"textColor": "#FFFFFF",
"borderRadius": "90px",
"borderRadiusCorners": {
"topLeft": "90px",
"topRight": "90px",
"bottomRight": "90px",
"bottomLeft": "90px"
},
"shadow": "rgba(0, 0, 0, 0.2) 0px 15px 21px 0px"
}
},
"images": {
"logo": "https://cdn.prod.website-files.com/64bac3de8f242d758b850cba/64bac92ea23b232976cbebdb_628561ff91c16aef8f2a92cb_daybreaklogo%20(1).svg",
"favicon": "https://cdn.prod.website-files.com/64bac3de8f242d758b850cba/64bac5a4b64ab7c1fa69b540_fav.png",
"ogImage": "https://cdn.prod.website-files.com/64bac3de8f242d758b850cba/64de0d9ac07ba4c4237977bd_og.png",
"logoHref": "/",
"logoAlt": "Daybreak Health Logo"
},
"__llm_logo_reasoning": {
"selectedIndex": 12,
"reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Daybreak Health'.",
"confidence": 0.95,
"source": "llm"
},
"__llm_button_reasoning": {
"primary": {
"index": 0,
"text": "Schools - Book a Demo",
"reasoning": "Button #0 ('Schools - Book a Demo') uses the primary brand color #FFA62B and has action-oriented text, making it the main CTA."
},
"secondary": {
"index": 1,
"text": "Spanish - Sign Up",
"reasoning": "Button #1 ('Spanish - Sign Up') uses a different vibrant color #00A8CA, suitable for a secondary CTA."
},
"confidence": 0.95
},
"personality": {
"tone": "professional",
"energy": "medium",
"targetAudience": "students and educational institutions"
},
"designSystem": {
"framework": "custom",
"componentLibrary": ""
},
"confidence": {
"buttons": 0.95,
"colors": 0.9,
"overall": 0.925
},
"__llm_metadata": {
"logoSelection": {
"llmCalled": true,
"llmSucceeded": true,
"finalSource": "llm",
"rawLogoSelection": {
"selectedLogoIndex": 0,
"selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Daybreak Health'.",
"confidence": 0.95
}
},
"buttonClassification": {
"llmCalled": true,
"llmSucceeded": true
}
}
}