# Day Brand Identity

A complete profile of **Day**'s visual system — colors, typography, components, and personality — extracted from [https://day.ai/](https://day.ai/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://day.ai/.

- primary: #4B5563
- rgb(75, 85, 99)
- secondary: #0091E4
- rgb(0, 145, 228)
- accent: #374151
- rgb(55, 65, 81)
- background: #FFFFFF
- rgb(255, 255, 255)
- textPrimary: #121212
- rgb(18, 18, 18)
- link: #374151
- rgb(55, 65, 81)

## Typography

Each font links to its Google Fonts page where available.

- primary: DM Sans ([Google Fonts →](https://fonts.google.com/specimen/DM+Sans))
- heading: Poppins ([Google Fonts →](https://fonts.google.com/specimen/Poppins))

### Visual Assets

## UI Components

Live previews rendered using Day's actual button styles.

Button Primary:
- background: #FFFFFF
- textColor: #121212
- borderRadius: 33554400px
- shadow: none

## Brand Personality

- **Tone:** modern  
- **Energy:** medium  
- **Audience:** business professionals

## Day Brand in the Wild

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6790648818af9840e2a5fef1/6798246873a376f7e3a34044_6798240ec6194440340057d8_Sidebar%2520Meetings.jpeg)

Source: [day.ai](https://www.day.ai/resources/find-anything-in-day-ai-without-losing-your-place)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6790648818af9840e2a5fef1/67a227976fa298afc1ce5d79_Reasoning.jpg)

Source: [day.ai](https://www.day.ai/resources/the-ai-native-way-to-bring-your-deals-into-day-ai)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6790648818af9840e2a5fef1/6798246873a376f7e3a3403e_679823cbefc9d8b25e9f1a73_Search.jpeg)

Source: [day.ai](https://www.day.ai/resources/find-anything-in-day-ai-without-losing-your-place)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6790648818af9840e2a5fef1/693f5d4d7842ff90d6d96bf4_02.%20AssistantSlack%20-%20Summarize%20Sales.png)

Source: [day.ai](https://www.day.ai/resources/chat-with-your-day-ai-assistant-in-slack)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6790648818af9840e2a5fef1/67d044ec9128a33f61af2104_Reporting.png)

Source: [day.ai](https://www.day.ai/resources/introducing-reports-analytics)

Image: [cdn.prod.website-files.com](https://cdn.prod.website-files.com/6790648818af9840e2a5fef1/69ab098cdcc6abc75b30aa4b_Memory.png)

Source: [day.ai](https://www.day.ai/resources/assistant-memory-record-deletion-and-ux-improvements)

## Frequently Asked Questions

1. **What is Day's primary brand color?**  
   Day's primary brand color is #4B5563. It anchors the visual identity across their website, product UI, and marketing materials.

2. **What accent color does Day use?**  
   Day uses #374151 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

3. **What font does Day use?**  
   Day uses DM Sans for body text and Poppins for headings. Fonts were detected on https://day.ai/ as part of their live design system.

4. **Does Day use a light or dark theme?**  
   Day's primary site uses a light color scheme, with a background of #FFFFFF.

5. **How was this brand profile generated?**  
   This profile was extracted from https://day.ai/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Day.

## Methodology

Brand data on this page was extracted from [https://day.ai/](https://day.ai/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by **CharacterQuilt** and is not affiliated with or endorsed by Day.

## Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

[GET /branding/day.json](/content/branding/day.json) [GET /branding/day/llms.txt](/content/branding/day/llms.txt)