Day Brand Identity

A complete profile of Day's visual system — colors, typography, components, and personality — extracted from https://day.ai/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #4B5563
• secondary: #0091E4
• accent: #374151
• background: #FFFFFF
• textPrimary: #121212
• link: #374151

Typography

• primary: DM Sans — https://fonts.google.com/specimen/DM+Sans
• heading: Poppins — https://fonts.google.com/specimen/Poppins

Visual Assets

• Favicon: https://day.ai/favicon-dark.png

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#121212, borderRadius=33554400px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals

Day Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Find anything in Day AI without losing your place | Day AI Updates
  • Image: https://cdn.prod.website-files.com/6790648818af9840e2a5fef1/6798246873a376f7e3a34044_6798240ec6194440340057d8_Sidebar%2520Meetings.jpeg
  • Source: https://www.day.ai/resources/find-anything-in-day-ai-without-losing-your-place
• The AI-native way to bring your deals into Day AI | Day AI Updates
  • Image: https://cdn.prod.website-files.com/6790648818af9840e2a5fef1/67a227976fa298afc1ce5d79_Reasoning.jpg
  • Source: https://www.day.ai/resources/the-ai-native-way-to-bring-your-deals-into-day-ai
• Find anything in Day AI without losing your place | Day AI Updates
  • Image: https://cdn.prod.website-files.com/6790648818af9840e2a5fef1/6798246873a376f7e3a3403e_679823cbefc9d8b25e9f1a73_Search.jpeg
  • Source: https://www.day.ai/resources/find-anything-in-day-ai-without-losing-your-place
• Chat with your Day AI Assistant in Slack | Day AI Updates
  • Image: https://cdn.prod.website-files.com/6790648818af9840e2a5fef1/693f5d4d7842ff90d6d96bf4_02.%20AssistantSlack%20-%20Summarize%20Sales.png
  • Source: https://www.day.ai/resources/chat-with-your-day-ai-assistant-in-slack
• Introducing Reports & Analytics | Day AI Updates
  • Image: https://cdn.prod.website-files.com/6790648818af9840e2a5fef1/67d044ec9128a33f61af2104_Reporting.png
  • Source: https://www.day.ai/resources/introducing-reports-analytics
• Assistant memory, record deletion, and UX improvements | Day AI Updates
  • Image: https://cdn.prod.website-files.com/6790648818af9840e2a5fef1/69ab098cdcc6abc75b30aa4b_Memory.png
  • Source: https://www.day.ai/resources/assistant-memory-record-deletion-and-ux-improvements

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile