david ai.json

David AI Brand Identity

A complete profile of David AI's visual system — colors, typography, components, and personality — extracted from https://withdavid.ai/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #3898EC
Accent #1A1A19
Body Font Inter
Heading Font Besley

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: AI developers and researchers

David AI Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts.

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Besley",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#3898EC",
    "secondary": "#2D40EA",
    "accent": "#1A1A19",
    "background": "#FFFFFF",
    "textPrimary": "#1A1A19",
    "link": "#0082F3"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Besley"
    },
    "fontStacks": {
      "heading": [
        "Besley",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "40px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A1A19",
      "textColor": "#FFFFFF",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#F1F2EA",
      "textColor": "#1A1A19",
      "borderColor": "#CFD0C8",
      "borderRadius": "48px",
      "borderRadiusCorners": {
        "topLeft": "48px",
        "topRight": "48px",
        "bottomRight": "48px",
        "bottomLeft": "48px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/680b78a664218f03c0d6cce0/6812a60368c4b112e2c6a4d9_55293b4d83e0d1463b228c99da3388d4_nav-wordmark-dark.svg",
    "favicon": "https://cdn.prod.website-files.com/680b78a664218f03c0d6cce0/68120fb32782a95f6fe23308_Favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/680b78a664218f03c0d6cce0/68120ffbe020c8678b41419c_OG%20Image-min%20(1).jpg",
    "logoHref": "/#top",
    "logoAlt": "David AI logo wordmark in dark colors"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 1,
    "reasoning": "Selected #1 because it is visible, located in the header, and the alt text matches the brand name 'David AI'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Explore datasets",
      "reasoning": "Button #2 ('Explore datasets') is likely the primary CTA due to its action-oriented text and distinct dark background color, which stands out against the page's light theme."
    },
    "secondary": {
      "index": 0,
      "text": "Contact us",
      "reasoning": "Button #0 ('Contact us') is selected as secondary because it has a different background color (#F1F2EA) and serves a supportive role."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "AI developers and researchers"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 1,
        "selectedLogoReasoning": "Selected #1 because it is visible, located in the header, and the alt text matches the brand name 'David AI'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}