datrics.json

Datrics Brand Identity

A complete profile of Datrics's visual system — colors, typography, components, and personality — extracted from https://datrics.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #212931
Accent #2F85A2
Body Font Inter
Heading Font Space Grotesk

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking AI solutions

Datrics Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Inter",
      "role": "body"
    },
    {
      "family": "Space Grotesk",
      "role": "heading"
    }
  ],
  "colors": {
    "primary": "#212931",
    "secondary": "#67737E",
    "accent": "#2F85A2",
    "background": "#FFFFFF",
    "textPrimary": "#2F85A2",
    "link": "#2F85A2"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Inter",
      "heading": "Space Grotesk"
    },
    "fontStacks": {
      "heading": [
        "Space Grotesk",
        "sans-serif"
      ],
      "body": [
        "Inter",
        "sans-serif"
      ],
      "paragraph": [
        "Inter",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "60px",
      "h2": "36px",
      "body": "20px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#2F85A2",
      "textColor": "#FFFFFF",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "rgba(47, 133, 162, 0.2) 0px 0px 24px 0px, rgba(47, 133, 162, 0.08) 0px 0px 48px 0px"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#FAFAFA",
      "borderColor": "#CBE1E8",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml,%3csvg%20width='754'%20height='183'%20viewBox='0%200%20754%20183'%20fill='none'%20xmlns='http://www.w3.org/2000/svg'%3e%3cpath%20d='M73.0771%202.6821C79.6809%20-0.894032%2087.5369%20-0.894032%2094.1406%202.6821L154.867%2035.5669C162.455%2039.6759%20167.218%2047.8599%20167.218%2056.7876V125.631C167.218%20134.559%20162.455%20142.743%20154.867%20146.852L94.1406%20179.737C87.5369%20183.313%2079.6809%20183.313%2073.0771%20179.737L12.3506%20146.852C4.76294%20142.743%200%20134.559%200%20125.631V56.7876C0%2047.8598%204.76287%2039.6759%2012.3506%2035.5669L73.0771%202.6821ZM628.034%2049.8598C654.646%2049.8598%20668.777%2066.0853%20668.043%2086.1606H647.305C646.938%2075.2521%20640.881%2068.2845%20628.126%2068.1928C611.058%2068.1012%20604.543%2080.8434%20604.543%20101.01C604.543%20124.111%20612.985%20135.203%20631.246%20135.294C637.578%20135.294%20647.671%20129.336%20647.396%20119.528H668.043C668.685%20140.703%20650.057%20153.537%20629.961%20153.537C600.046%20153.536%20582.52%20132.544%20582.52%20101.469C582.52%2068.9271%20601.056%2049.8598%20628.034%2049.8598ZM712.014%2049.9516C732.11%2049.9517%20747.342%2057.6517%20750.37%2080.3852L729.448%2080.2934C726.604%2069.6601%20719.722%2066.9097%20711.83%2066.9096C703.021%2066.9096%20697.515%2071.3099%20697.515%2078.0932C697.515%2086.2516%20704.58%2089.3687%20718.712%2093.5854C733.945%2098.1688%20753.398%20102.019%20753.398%20123.194C753.398%20142.077%20737.891%20153.353%20714.399%20153.353C691.642%20153.353%20675.584%20143.819%20674.482%20122.094H695.404C697.056%20132.453%20704.214%20136.21%20713.94%20136.21C724.585%20136.21%20732.477%20133.369%20732.477%20124.752C732.477%20116.777%20725.227%20114.944%20710.912%20110.727C691.734%20105.135%20676.593%2098.1687%20676.593%2078.4604C676.593%2060.6768%20691.183%2049.9516%20712.014%2049.9516ZM445.277%2051.6928H470.513V70.4848H445.277V124.294C445.277%20131.444%20447.755%20133.828%20456.381%20133.828C461.887%20133.828%20466.475%20133.736%20470.329%20133.644V152.07C463.906%20153.261%20455.831%20153.261%20449.132%20153.261C433.257%20153.261%20423.897%20144.828%20423.896%20129.703V79.0102C423.896%2075.0687%20425.64%2071.4933%20428.943%2070.4848H410.774V51.6928H424.08L428.761%2023.0923H445.277V51.6928ZM309.669%20151.794H288.196V128.969L288.104%20129.245C287.003%20137.037%20281.589%20152.894%20261.126%20152.894C235.157%20152.894%20221.943%20131.169%20221.943%20101.194C221.943%2067.3685%20241.397%2049.86%20261.86%2049.8598C278.377%2049.8598%20285.443%2058.2013%20288.104%2064.893V9.15866H309.669V151.794ZM364.503%2049.8598C384.691%2049.8598%20402.126%2057.5598%20402.126%2086.3432V151.794H380.929L381.204%20129.335C378.91%20142.902%20369.549%20152.894%20352.39%20152.894C334.037%20152.894%20321.099%20141.711%20321.099%20125.669C321.099%20108.069%20331.285%20100.094%20347.985%2096.519C359.731%2093.9523%20375.148%2092.8523%20381.204%2092.394V88.3598C381.204%2074.7933%20376.248%2068.0102%20363.31%2068.0102C350.83%2068.0103%20344.407%2071.4936%20344.132%2087.352H324.402C322.292%2061.41%20338.717%2049.8598%20364.503%2049.8598ZM531.458%2049.6762C533.935%2049.6763%20536.413%2049.9515%20538.523%2050.5014V73.602C534.302%2072.227%20529.347%2071.9516%20525.401%2071.9516C518.336%2071.9516%20508.15%2076.2604%20505.03%2084.6938V151.794H483.374V51.6928H501.91L503.562%2077.5434C506.498%2063.5182%20514.115%2049.6762%20531.458%2049.6762ZM570.453%20151.794H548.889V51.6928H570.82L570.453%20151.794ZM381.204%20104.494C376.249%20105.044%20368.724%20106.419%20363.952%20107.427C350.28%20110.269%20344.59%20114.119%20344.59%20123.469C344.59%20131.536%20350.922%20136.577%20358.171%20136.578C367.622%20136.578%20379.185%20131.261%20381.204%20122.828V104.494ZM268.743%2068.0102C254.336%2068.0102%20244.059%2077.8183%20244.059%20101.652C244.059%20123.102%20253.326%20135.294%20267.091%20135.294C280.855%20135.294%20286.911%20126.769%20288.104%20122.828L288.196%20123.102L288.104%2077.3598C286.544%2072.7766%20281.222%2068.0103%20268.743%2068.0102ZM559.992%207.60104C567.792%207.60104%20574.124%2013.6511%20574.124%2022.1762C574.124%2030.7928%20567.7%2036.8432%20559.992%2036.8432C552.101%2036.8432%20545.769%2030.7928%20545.769%2022.1762C545.769%2013.6511%20552.101%207.60105%20559.992%207.60104Z'%20fill='%233089A3'/%3e%3c/svg%3e",
    "favicon": "https://datrics.ai/favicon.svg",
    "ogImage": "https://pub-bb2e103a32db4e198524a2e9ed8f35b4.r2.dev/354c0a58-dd9e-4c64-84dd-72d3d4b346b1/id-preview-99e60029--5ae05ce6-b59e-4116-b780-8e09c035c3a9.lovable.app-1771266609841.png",
    "logoHref": "/",
    "logoAlt": "Datrics"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Datrics'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request Enterprise Pilot",
      "reasoning": "Button #1 has a vibrant blue background (#2F85A2), which is the accent color and matches the brand's color scheme. The text 'Request Enterprise Pilot' is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "View Platform Architecture",
      "reasoning": "Button #0 has a transparent background with a border, making it less prominent. It serves as a secondary option with the text 'View Platform Architecture'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking AI solutions"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Datrics'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}