llms.txt

DataStax Brand Identity

A complete profile of DataStax's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #0F62FE
Accent #0F62FE
Body Font IBM Plex Sans
Heading Font IBM Plex Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

DataStax Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "IBM Plex Sans",
   "role": "body"
  },
  {
   "family": "Helvetica Neue",
   "role": "unknown"
  },
  {
   "family": "Arial",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#0F62FE",
  "secondary": "#A6C8FF",
  "accent": "#0F62FE",
  "background": "#FFFFFF",
  "textPrimary": "#161616",
  "link": "#0062FE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "IBM Plex Sans",
   "heading": "IBM Plex Sans"
  },
  "fontStacks": {
   "heading": [
    "IBM Plex Sans",
    "Helvetica Neue",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "IBM Plex Sans",
    "Helvetica Neue",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "IBM Plex Sans",
    "Helvetica Neue",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "60px",
   "body": "24px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#0F62FE",
   "textColor": "#FFFFFF",
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#F4F4F4",
   "textColor": "#161616",
   "borderRadius": "0px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20focusable%3D%22false%22%20preserveAspectRatio%3D%22xMidYMid%20meet%22%20class%3D%22c4d--footer-logo__logo%22%20version%3D%221.1%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20role%3D%22img%22%20aria-labelledby%3D%22footer-logo%22%20width%3D%22157%22%20height%3D%2265%22%20viewBox%3D%220%200%20157%2065%22%20data-fc-idx%3D%220%22%3E%3C!--%3Flit%24854335893%24--%3E%3Cpath%20d%3D%22M30.4436498%2C60.2076728%20L30.4436498%2C64.2376746%20L-2.91322522e-13%2C64.2376746%20L-2.91322522e-13%2C60.2076728%20L30.4436498%2C60.2076728%20Z...%20%3C%2Fsvg%3E",
  "favicon": "https://www.ibm.com/content/dam/adobe-cms/default-images/icon-16x16.png",
  "ogImage": "https://www.ibm.com/content/dam/connectedassets-adobe-cms/worldwide-content/creative-assets/s-migr/ul/g/d8/31/datastax-overview-leadspace.png/_jcr_content/renditions/cq5dam.thumbnail.1280.1280.png",
  "logoHref": "https://www.ibm.com/"
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}