llms.txt

DataRobot Brand Identity

A complete profile of DataRobot's visual system — colors, typography, components, and personality.

Quick Facts

Field Value
Primary #81FBA5
Accent #81FBA5
Body Font DM Sans
Heading Font DM Sans

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: high · Audience: enterprise businesses

DataRobot Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts?
Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "STK Miso",
      "role": "unknown"
    },
    {
      "family": "DM Sans",
      "role": "body"
    },
    {
      "family": "Roboto",
      "role": "body"
    },
    {
      "family": "Noto Sans JP",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#81FBA5",
    "secondary": "#5C41FF",
    "accent": "#81FBA5",
    "background": "#F9FAFB",
    "textPrimary": "#0B0B0B",
    "link": "#A6B0FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "DM Sans",
      "heading": "DM Sans"
    },
    "fontStacks": {
      "heading": [
        "STK Miso",
        "DM Sans",
        "sans-serif"
      ],
      "body": [
        "STK Miso",
        "DM Sans",
        "Roboto",
        "Noto Sans JP",
        "sans-serif"
      ],
      "paragraph": [
        "STK Miso",
        "DM Sans",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "78px",
      "h2": "36px",
      "body": "78px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#81FBA5",
      "textColor": "#0B0B0B",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#231F20",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20width%3D%22120%22%20height%3D%2219%22%20viewBox%3D%220%200%20120%2019%22%20fill%3D%22currentcolor%22%3E%0A%09%09... (truncated for brevity)
    "favicon": "https://www.datarobot.com/wp-content/uploads/2024/11/datarobot-favicon-512px-300x300.png",
    "ogImage": "https://www.datarobot.com/wp-content/uploads/2024/11/refresh-2024-featured-image.jpg",
    "logoHref": "https://www.datarobot.com"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 2,
    "reasoning": "Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'DataRobot'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Try it",
      "reasoning": "Button #2 has a vibrant green background (#81FBA5), which is the brand color, and the text 'Try it' is action-oriented, making it the primary CTA."
    },
    "secondary": {
      "index": 0,
      "text": "Try it\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tRequest a demo",
      "reasoning": "Button #0 has a different background color (#FFFFFF) and offers a secondary action 'Request a demo', making it suitable as a secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "enterprise businesses"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 2,
        "selectedLogoReasoning": "Selected #2 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'DataRobot'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}