Dataminr Brand Identity

A complete profile of Dataminr's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #16292E
• secondary: #2C3240
• accent: #0A1726
• background: #0A1726
• textPrimary: #0A1726
• link: #0A1726

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• input: background=transparent, textColor=#20262C, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#0A1726, textColor=#FFFFFF, borderRadius=10px, shadow=none
• buttonSecondary: background=#EDEFF5, textColor=#16292E, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and organizations seeking real-time intelligence solutions

Dataminr Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Shaping Tomorrow's Supply Chains: Resilience and Technology - Dataminr
  • Image:
  • Source: https://www.dataminr.com/resources/infographic/shaping-tomorrows-supply-chains-resilience-and-technology/
• Blog: Events & Risk Management - Dataminr
  • Image:
  • Source: https://www.dataminr.com/blog/
• Multi-Modal Fusion AI for Real-time Event Detection - Dataminr
  • Image:
  • Source: https://www.dataminr.com/resources/blog/multi-modal-fusion-ai-for-real-time-event-detection/
• Blog: Events & Risk Management - Dataminr
  • Image:
  • Source: https://www.dataminr.com/blog/
• Dataminr Named to the 2021 Forbes Cloud 100 - Dataminr
  • Image:
  • Source: https://www.dataminr.com/press/dataminr-named-to-the-2021-forbes-cloud-100/
• Blog: Events & Risk Management - Dataminr
  • Image:
  • Source: https://www.dataminr.com/blog/

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Open Sans",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#16292E",
  "secondary": "#2C3240",
  "accent": "#0A1726",
  "background": "#0A1726",
  "textPrimary": "#0A1726",
  "link": "#0A1726"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Open Sans",
   "heading": "Open Sans"
  },
  "fontStacks": {
   "heading": [
    "Open Sans",
    "sans-serif"
   ],
   "body": [
    "Open Sans",
    "sans-serif"
   ],
   "paragraph": [
    "Open Sans",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "65px",
   "h2": "45px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#20262C",
   "borderColor": null,
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#0A1726",
   "textColor": "#FFFFFF",
   "borderRadius": "10px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#EDEFF5",
   "textColor": "#16292E",
   "borderRadius": "10px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.dataminr.com/wp-content/uploads/2025/09/dataminr_logo_reverse-1.png",
  "favicon": "https://www.dataminr.com/wp-content/themes/bigdrop-theme/assets/favicons/apple-touch-icon.png",
  "logoHref": "https://www.dataminr.com/",
  "logoAlt": "Dataminr"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals and organizations seeking real-time intelligence solutions"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 }
}