# Dataminr Brand Identity

A complete profile of **Dataminr**'s visual system — colors, typography, components, and personality — extracted from [https://dataminr.com](https://dataminr.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://dataminr.com.

| Color      | Value     | RGB                   |
|------------|-----------|-----------------------|
| primary    | #16292E   | rgb(22, 41, 46)      |
| secondary  | #2C3240   | rgb(44, 50, 64)      |
| accent     | #0A1726   | rgb(10, 23, 38)      |
| background | #0A1726   | rgb(10, 23, 38)      |
| textPrimary| #0A1726   | rgb(10, 23, 38)      |
| link       | #0A1726   | rgb(10, 23, 38)      |

## Typography

Each font links to its Google Fonts page where available.

| Font Role | Font Family  | Link                           |
|-----------|--------------|--------------------------------|
| primary   | Open Sans    | [Google Fonts →](https://fonts.google.com/specimen/Open+Sans) |
| heading   | Open Sans    | [Google Fonts →](https://fonts.google.com/specimen/Open+Sans) |

## Visual Assets

## UI Components

### Input

| Property      | Value                       |
|---------------|-----------------------------|
| background    | transparent                 |
| textColor     | #20262C                     |
| borderColor   | null                        |
| borderRadius  | 0px                         |
| shadow        | none                        |

### Button Primary

| Property      | Value                       |
|---------------|-----------------------------|
| background    | #0A1726                     |
| textColor     | #FFFFFF                     |
| borderRadius  | 10px                        |
| shadow        | none                        |

### Button Secondary

| Property      | Value                       |
|---------------|-----------------------------|
| background    | #EDEFF5                     |
| textColor     | #16292E                     |
| borderRadius  | 10px                        |
| shadow        | none                        |

## Brand Personality

**Tone:** professional  **Energy:** medium  **Audience:** business professionals and organizations seeking real-time intelligence solutions

## Dataminr Brand in the Wild

Source: [dataminr.com](https://www.dataminr.com/resources/infographic/shaping-tomorrows-supply-chains-resilience-and-technology/)

Source: [dataminr.com](https://www.dataminr.com/blog/)

Source: [dataminr.com](https://www.dataminr.com/resources/blog/multi-modal-fusion-ai-for-real-time-event-detection/)

## Frequently Asked Questions

**What is Dataminr's primary brand color?**  Dataminr's primary brand color is #16292E. It anchors the visual identity across their website, product UI, and marketing materials.

**What accent color does Dataminr use?**  Dataminr uses #0A1726 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

**What font does Dataminr use?**  Dataminr uses Open Sans as the primary typeface across body and headings.

**Does Dataminr use a light or dark theme?**  Dataminr's primary site uses a dark color scheme, with a background of #0A1726.

**Where can I find Dataminr's logo?**  Dataminr's logo is available directly on their site (https://dataminr.com). The current logo URL is included in the machine-readable JSON profile linked above.