Dataminr Brand Identity

A complete profile of Dataminr's visual system — colors, typography, components, and personality — extracted from https://dataminr.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/dataminr
• Machine-readable JSON: https://characterquilt.com/branding/dataminr.json
• Per-page llms.txt: https://characterquilt.com/branding/dataminr/llms.txt

Quick Facts

Color Palette

• primary: #16292E
• secondary: #2C3240
• accent: #0A1726
• background: #0A1726
• textPrimary: #0A1726
• link: #0A1726

Typography

• primary: Open Sans — https://fonts.google.com/specimen/Open+Sans
• heading: Open Sans — https://fonts.google.com/specimen/Open+Sans

Visual Assets

• Logo: https://www.dataminr.com/wp-content/uploads/2025/09/dataminr_logo_reverse-1.png
• Favicon: https://www.dataminr.com/wp-content/themes/bigdrop-theme/assets/favicons/apple-touch-icon.png

UI Components

• input: background=transparent, textColor=#20262C, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#0A1726, textColor=#FFFFFF, borderRadius=10px, shadow=none
• buttonSecondary: background=#EDEFF5, textColor=#16292E, borderRadius=10px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and organizations seeking real-time intelligence solutions

Dataminr Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Shaping Tomorrow's Supply Chains: Resilience and Technology - Dataminr
  • Image:
  • Source: https://www.dataminr.com/resources/infographic/shaping-tomorrows-supply-chains-resilience-and-technology/
• Blog: Events & Risk Management - Dataminr
  • Image:
  • Source: https://www.dataminr.com/blog/
• Multi-Modal Fusion AI for Real-time Event Detection - Dataminr
  • Image:
  • Source: https://www.dataminr.com/resources/blog/multi-modal-fusion-ai-for-real-time-event-detection/
• Blog: Events & Risk Management - Dataminr
  • Image:
  • Source: https://www.dataminr.com/blog/
• Dataminr Named to the 2021 Forbes Cloud 100 - Dataminr
  • Image:
  • Source: https://www.dataminr.com/press/dataminr-named-to-the-2021-forbes-cloud-100/
• Blog: Events & Risk Management - Dataminr
  • Image:
  • Source: https://www.dataminr.com/blog/

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.