Dataland Brand Identity

A complete profile of Dataland's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #0000EE
• accent: #0000EE
• background: #0A0A0A
• textPrimary: #0A0A0A
• link: #0000EE

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: Inter — https://fonts.google.com/specimen/Inter

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FFFFFF, textColor=#0A0A0A, borderColor=#FFFFFF, borderRadius=999px, shadow=none
• buttonSecondary: background=#0A0A0A, textColor=#E8E8E8, borderColor=#2C2C30, borderRadius=999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Dataland Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• ai
  • Image:
  • Source: https://dataland.io/solutions/ecommerce-customer-support
• universal-search-1
  • Image:
  • Source: https://dataland.io/solutions/ecommerce-customer-support
• The World's First Museum of A.I. Art Will Open in Los Angeles as the Art World Ponders Questions of Ethics and Sustainability
  • Image: /https://tf-cmsv2-smithsonianmag-media.s3.amazonaws.com/filer_public/eb/8b/eb8b1fbe-966d-4e6c-b4df-145e468ea7aa/building_hero_1-1.jpg)
  • Source: https://www.smithsonianmag.com/smart-news/the-worlds-first-museum-of-ai-art-will-open-in-los-angeles-as-the-art-world-ponders-questions-of-ethics-and-sustainability-180988613/
• DATALAND
  • Image:
  • Source: https://dataland.art/
• Refik Anadol's AI arts museum, Dataland, sets opening date - Los Angeles Times
  • Image:
  • Source: https://www.latimes.com/entertainment-arts/story/2026-04-23/refik-anadol-ai-art-museum-dataland-opening-date

Working with these fonts

Not found on Google Fonts? Follow this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Inter",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#0000EE",
  "accent": "#0000EE",
  "background": "#0A0A0A",
  "textPrimary": "#0A0A0A",
  "link": "#0000EE"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Inter",
   "heading": "Inter"
  },
  "fontStacks": {
   "heading": [
    "Inter",
    "-apple-system",
    "system-ui",
    "sans-serif"
   ],
   "body": [
    "Inter",
    "-apple-system",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "Inter",
    "-apple-system",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "26px",
   "h2": "13.5px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "2px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FFFFFF",
   "textColor": "#0A0A0A",
   "borderColor": "#FFFFFF",
   "borderRadius": "999px",
   "borderRadiusCorners": {
    "topLeft": "999px",
    "topRight": "999px",
    "bottomRight": "999px",
    "bottomLeft": "999px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#0A0A0A",
   "textColor": "#E8E8E8",
   "borderColor": "#2C2C30",
   "borderRadius": "999px",
   "borderRadiusCorners": {
    "topLeft": "999px",
    "topRight": "999px",
    "bottomRight": "999px",
    "bottomLeft": "999px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://dataland.io/assets/dataland-logo.svg",
  "favicon": "https://dataland.io/favicon.ico",
  "ogImage": "https://dataland.io/assets/og-image.png",
  "logoHref": "/",
  "logoAlt": "Dataland"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Dataland'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Book a call",
   "reasoning": "Button #0 ('Book a call') is styled with a light background and is labeled as 'wall-cta-primary', indicating it is the main call-to-action. The text is action-oriented, suggesting a primary role."
  },
  "secondary": {
   "index": 1,
   "text": "Join us →",
   "reasoning": "Button #1 ('Join us →') has a dark background, contrasting with the primary button's light background, making it suitable as a secondary action."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy professionals"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and the alt text matches the brand name 'Dataland'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}