Dataiku Brand Identity

A complete profile of Dataiku's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3EDAB2
• secondary: #012422
• accent: #3EDAB2
• background: #FFFFFF
• textPrimary: #06312E
• link: #06312E

Typography

• primary: Untitled Sans — https://fonts.google.com/specimen/Untitled+Sans
• heading: Sohne — https://fonts.google.com/specimen/Sohne

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#012422, textColor=#D9F6EF, borderColor=null, borderRadius=4px, shadow=none
• buttonPrimary: background=#3EDAB2, textColor=#06312E, borderRadius=4px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#171717, borderColor=#E0E0E0, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals and enterprises

Dataiku Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• 7 Career-Making AI Decisions for CIOs in 2026
  • Image:
  • Source: CIO AI Decisions
• Blog - Dataiku | Tech Blog
  • Image:
  • Source: Dataiku Tech Blog
• Key Marketing AI Concepts (In Plain English!)
  • Image:
  • Source: Marketing AI Concepts
• Blog - Dataiku | Tech Blog
  • Image:
  • Source: Dataiku Tech Blog
• 7 Ways to Create More Value From Analytics & AI
  • Image:
  • Source: Create Value from Analytics
• Dataiku: The Platform for AI Success
  • Image:
  • Source: AI Success

Working with these fonts

Not found on Google Fonts? If you have permission to use the fonts, consider this flow:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and navigate through the site.
4. Save each captured font URL locally.
5. Copy matching @font-face declarations from the CSS.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Untitled Sans",
      "role": "body"
    },
    {
      "family": "DM Mono",
      "role": "monospace"
    },
    {
      "family": "Sohne",
      "role": "heading"
    },
    {
      "family": "Signifier",
      "role": "display"
    }
  ],
  "colors": {
    "primary": "#3EDAB2",
    "secondary": "#012422",
    "accent": "#3EDAB2",
    "background": "#FFFFFF",
    "textPrimary": "#06312E",
    "link": "#06312E"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Untitled Sans",
      "heading": "Sohne"
    },
    "fontStacks": {
      "heading": [
        "Signifier"
      ],
      "body": [
        "untitledSans",
        "untitledSans Fallback",
        "sans-serif"
      ],
      "paragraph": [
        "untitledSans",
        "untitledSans Fallback",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "48px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#012422",
      "textColor": "#D9F6EF",
      "borderColor": null,
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3EDAB2",
      "textColor": "#06312E",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#171717",
      "borderColor": "#E0E0E0",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.ctfassets.net/5nvgvgqbpp73/6f63ePFTcBtQIWJiVIbKVV/708831f68f139c954afadead4486d894/White_Dataiku_Lockup_Logo.svg",
    "favicon": "https://www.dataiku.com/favicon.png",
    "ogImage": "https://www.dataiku.com/WebsitePreview.png",
    "logoAlt": "Logo"
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "business professionals and enterprises"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}