datafruit.json

datafruit Brand Identity

A complete profile of datafruit's visual system — colors, typography, components, and personality — extracted from https://datafruit.dev/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #C0D984
Accent #C0D984
Body Font Golos Text
Heading Font Golos Text

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

datafruit Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Golos Text",
      "role": "body"
    },
    {
      "family": "Platypi",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#C0D984",
    "accent": "#C0D984",
    "background": "#FBFBF8",
    "textPrimary": "#0A0A0A",
    "link": "#6B7280"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Golos Text",
      "heading": "Golos Text"
    },
    "fontStacks": {
      "heading": [
        "Platypi",
        "ui-serif",
        "Georgia",
        "Cambria",
        "Times New Roman",
        "Times",
        "serif"
      ],
      "body": [
        "ui-sans-serif",
        "system-ui",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Golos Text"
      ]
    },
    "fontSizes": {
      "h1": "42px",
      "h2": "32px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#C0D984",
      "textColor": "#262626",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "data:image/svg+xml;utf8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%2018%2024%22%20fill%3D%22none%22%20aria-hidden%3D%22true%22%20class%3D%22mr-2%20h-7%20w-auto%20shrink-0%22%20data-fc-idx%3D%220%22%3E%3Cpath%20d%3D%22M%2011.85%2C0.19%20V%205.74%20H%2017.66%20V%200.19%20H%2011.85%20Z%22%20fill%3D%22%235A8A30%22%20style%3D%22fill%3A%20rgb(90%2C%20138%2C%2048)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22M%2011.85%2C11.42%20V%2017.01%20H%206.15%20V%2011.42%20H%2011.85%20V%205.74%20H%200.51%20V%2022.66%20H%2017.66%20V%2011.42%20H%2011.85%20Z%22%20fill%3D%22%23C0D984%22%20style%3D%22transition%3A%20fill%20600ms%20cubic-bezier(0.22%2C%201%2C%200.36%2C%201)%3B%20fill%3A%20rgb(192%2C%20217%2C%20132)%20!important%3B%22%2F%3E%3C%2Fsvg%3E",
    "favicon": "https://www.datafruit.ai/icon.svg?icon.0f507f34.svg",
    "ogImage": "https://datafruit.ai/opengraph-image.png?opengraph-image.18a7de27.png",
    "logoHref": "/"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Datafruit'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Book a Demo",
      "reasoning": "The button 'Book a Demo' uses the vibrant brand color #C0D984, making it the primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Datafruit'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}