Datafold Brand Identity

A complete profile of Datafold's visual system — colors, typography, components, and personality — extracted from https://datafold.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/datafold
• Machine-readable JSON: https://characterquilt.com/branding/datafold.json
• Per-page llms.txt: https://characterquilt.com/branding/datafold/llms.txt

Quick Facts

Color Palette

• primary: #356FFF
• secondary: #1890FF
• accent: #356FFF
• background: #FFFFFF
• textPrimary: #262626
• link: #40A9FF

Typography

• primary: Aspekta — https://fonts.google.com/specimen/Aspekta
• heading: Aspekta — https://fonts.google.com/specimen/Aspekta

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#262626, borderColor=#D9D9D9, borderRadius=4px, shadow=none
• buttonPrimary: background=#356FFF, textColor=#FFFFFF, borderColor=#356FFF, borderRadius=4px, shadow=none
• buttonSecondary: background=#0D154B, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: data engineers and tech professionals

Datafold Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Data quality checks: Why you need them
  • Image:
  • Source: Data quality checks
• Datafold Blog | Insights on Data Quality & Engineering
  • Image:
  • Source: Datafold Blog
• Datafold Blog | Insights on Data Quality & Engineering
  • Image:
  • Source: Datafold Blog
• OAuth Support - Datafold
  • Image:
  • Source: OAuth Support
• Datafold Blog | Insights on Data Quality & Engineering
  • Image:
  • Source: Datafold Blog

Working with these fonts

Not found on Google Fonts?

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Aspekta",
      "role": "body"
    },
    {
      "family": "Ltsuperiormono",
      "role": "monospace"
    },
    {
      "family": "Arial",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#356FFF",
    "secondary": "#1890FF",
    "accent": "#356FFF",
    "background": "#FFFFFF",
    "textPrimary": "#262626",
    "link": "#40A9FF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Aspekta",
      "heading": "Aspekta"
    },
    "fontStacks": {
      "heading": [
        "Aspekta",
        "sans-serif"
      ],
      "body": [
        "Aspekta",
        "sans-serif"
      ],
      "paragraph": [
        "Aspekta",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "81px",
      "h2": "63px",
      "body": "15.75px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "2px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#262626",
      "borderColor": "#D9D9D9",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#356FFF",
      "textColor": "#FFFFFF",
      "borderColor": "#356FFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#0D154B",
      "textColor": "#FFFFFF",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.datafold.com/images/datafold-logo.svg",
    "favicon": "https://www.datafold.com/favicon.svg",
    "ogImage": "https://cdn.prod.website-files.com/66e0630c6eed1904371a5fa7/68373b4884f4560ab8da2a15_OG%20image.png",
    "logoHref": "/",
    "logoAlt": "Datafold data engineering"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 11,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Datafold'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 1,
      "text": "Request a demo",
      "reasoning": "Button #1 is the primary CTA because it uses a vibrant blue color (#356FFF) which is consistent with the brand's primary color scheme and has action-oriented text 'Request a demo'."
    },
    "secondary": {
      "index": 0,
      "text": "Request a demo",
      "reasoning": "Button #0 is selected as the secondary CTA because it has a different background color (#0D154B) and also uses action-oriented text 'Request a demo'."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "data engineers and tech professionals"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Datafold'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}