# Datadog Brand Identity

A complete profile of **Datadog**'s visual system — colors, typography, components, and personality — extracted from [https://datadoghq.com](https://datadoghq.com/). Built for designers, agents, and AI tools.

## Color Palette

Brand palette extracted from https://datadoghq.com.

- **primary**: #632CA6  
- **rgb(99, 44, 166)**
- **secondary**: #7700FF  
- **rgb(119, 0, 255)**
- **accent**: #632CA6  
- **rgb(99, 44, 166)**
- **background**: #FFFFFF  
- **rgb(255, 255, 255)**
- **textPrimary**: #000000  
- **rgb(0, 0, 0)**
- **link**: #110617  
- **rgb(17, 6, 23)**

## Typography

Each font links to its Google Fonts page where available.

- **primary**: NationalWeb  
- **heading**: NationalWeb

## Visual Assets

Logo

Favicon

Social Card

## UI Components

Live previews rendered using Datadog's actual button styles.

**Input**  
- background: transparent  
- textColor: #212529  
- borderColor: null  
- borderRadius: 0px  
- shadow: none

**Button Primary**  
- background: #632CA6  
- textColor: #FFFFFF  
- borderRadius: 4px  
- shadow: none

**Button Secondary**  
- background: #FFFFFF  
- textColor: #555555  
- borderRadius: 4px  
- shadow: none

## Brand Personality

- **Tone**: professional  
- **Energy**: medium  
- **Audience**: IT professionals and businesses

## Frequently Asked Questions

- **What is Datadog's primary brand color?**  
  Datadog's primary brand color is #632CA6. It anchors the visual identity across their website, product UI, and marketing materials.

- **What font does Datadog use?**  
  Datadog uses NationalWeb as the primary typeface across body and headings.

- **Does Datadog use a light or dark theme?**  
  Datadog's primary site uses a light color scheme, with a background of #FFFFFF.

- **Where can I find Datadog's logo?**  
  Datadog's logo is available directly on their site (https://datadoghq.com). The current logo URL is included in the machine-readable JSON profile linked above.

- **How was this brand profile generated?**  
  This profile was extracted from https://datadoghq.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Datadog.

## Methodology

Brand data on this page was extracted from [https://datadoghq.com](https://datadoghq.com/) on 2026-07-27 using the [Firecrawl](https://firecrawl.dev/) branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "NationalWeb",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#632CA6",
    "secondary": "#7700FF",
    "accent": "#632CA6",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#110617"
  },
  "typography": {
    "fontFamilies": {
      "primary": "NationalWeb",
      "heading": "NationalWeb"
    },
    "fontStacks": {
      "heading": [
        "NationalWeb",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "NationalWeb",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "NationalWeb",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "36px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#212529",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#632CA6",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#555555",
      "borderRadius": "4px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://corp.dd-static.net/img/dd_logo_n_70x75.png?ch=Width,DPR&fit=max&auto=format&w=70&h=75",
    "favicon": "https://corp.dd-static.net/img/favicons/apple-touch-icon.png",
    "ogImage": "https://corp.dd-static.net/img/og/og-image-10-25.png?fit=crop&w=1200&h=630",
    "logoHref": "https://www.datadoghq.com/",
    "logoAlt": "DataDog"
  }
}
```