Datadog Brand Identity

A complete profile of Datadog's visual system — colors, typography, components, and personality — extracted from https://datadoghq.com. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://datadoghq.com.

• primary: #632CA6
• rgb(99, 44, 166)
• secondary: #7700FF
• rgb(119, 0, 255)
• accent: #632CA6
• rgb(99, 44, 166)
• background: #FFFFFF
• rgb(255, 255, 255)
• textPrimary: #000000
• rgb(0, 0, 0)
• link: #110617
• rgb(17, 6, 23)

Typography

Each font links to its Google Fonts page where available.

• primary: NationalWeb
• heading: NationalWeb

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Datadog's actual button styles.

Input

• background: transparent
• textColor: #212529
• borderColor: null
• borderRadius: 0px
• shadow: none

Button Primary

• background: #632CA6
• textColor: #FFFFFF
• borderRadius: 4px
• shadow: none

Button Secondary

• background: #FFFFFF
• textColor: #555555
• borderRadius: 4px
• shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: IT professionals and businesses

Frequently Asked Questions

• What is Datadog's primary brand color?
  Datadog's primary brand color is #632CA6. It anchors the visual identity across their website, product UI, and marketing materials.

• What font does Datadog use?
  Datadog uses NationalWeb as the primary typeface across body and headings.

• Does Datadog use a light or dark theme?
  Datadog's primary site uses a light color scheme, with a background of #FFFFFF.

• Where can I find Datadog's logo?
  Datadog's logo is available directly on their site (https://datadoghq.com). The current logo URL is included in the machine-readable JSON profile linked above.

• How was this brand profile generated?
  This profile was extracted from https://datadoghq.com using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Datadog.

Methodology

Brand data on this page was extracted from https://datadoghq.com on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "NationalWeb",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#632CA6",
    "secondary": "#7700FF",
    "accent": "#632CA6",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#110617"
  },
  "typography": {
    "fontFamilies": {
      "primary": "NationalWeb",
      "heading": "NationalWeb"
    },
    "fontStacks": {
      "heading": [
        "NationalWeb",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "NationalWeb",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "NationalWeb",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "36px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#212529",
      "borderColor": null,
      "borderRadius": "0px",
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#632CA6",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#555555",
      "borderRadius": "4px",
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://corp.dd-static.net/img/dd_logo_n_70x75.png?ch=Width,DPR&fit=max&auto=format&w=70&h=75",
    "favicon": "https://corp.dd-static.net/img/favicons/apple-touch-icon.png",
    "ogImage": "https://corp.dd-static.net/img/og/og-image-10-25.png?fit=crop&w=1200&h=630",
    "logoHref": "https://www.datadoghq.com/",
    "logoAlt": "DataDog"
  }
}