# Datadog Brand Identity

A complete profile of **Datadog**'s visual system — colors, typography, components, and personality — extracted from https://datadoghq.com. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/datadog
- Machine-readable JSON: https://characterquilt.com/branding/datadog.json
- Per-page llms.txt: https://characterquilt.com/branding/datadog/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #632CA6 |
| Accent | #632CA6 |
| Body Font | NationalWeb |
| Heading Font | NationalWeb |

## Color Palette

- primary: #632CA6
- secondary: #7700FF
- accent: #632CA6
- background: #FFFFFF
- textPrimary: #000000
- link: #110617

## Typography

- primary: NationalWeb — https://fonts.google.com/specimen/NationalWeb
- heading: NationalWeb — https://fonts.google.com/specimen/NationalWeb

## Visual Assets

- Logo: https://corp.dd-static.net/img/dd_logo_n_70x75.png?ch=Width,DPR&fit=max&auto=format&w=70&h=75
- Favicon: https://corp.dd-static.net/img/favicons/apple-touch-icon.png
- Social card (og:image): https://corp.dd-static.net/img/og/og-image-10-25.png?fit=crop&w=1200&h=630

## UI Components

- input: background=transparent, textColor=#212529, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#632CA6, textColor=#FFFFFF, borderRadius=4px, shadow=none
- buttonSecondary: background=#FFFFFF, textColor=#555555, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: IT professionals and businesses

## Datadog Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Backdoors & Breaches gameplay guide | Datadog Security Labs**  
  - Image: https://securitylabs.dd-static.net/img/backdoors-and-breaches-gameplay-guide/active_game.jpg?auto=format  
  - Source: https://securitylabs.datadoghq.com/articles/backdoors-and-breaches-gameplay-guide/
- **Blog Search | Datadog**  
  - Image: https://blog.dd-static.net/img/blog/ai-summaries-and-smart-chapters//session_summaries_hero.png?auto=compress,format&cs=origin&lossless=true&q=60&dpr=2&ar=380:193&fit=crop  
  - Source: https://www.datadoghq.com/ko/core_product/product-analytics/
- **Internal Developer Portal | Datadog**  
  - Image: https://corp.dd-static.net/img/products/internal-developer-portal/internal-developer-portal-hero-desktop.png?format=png&auto=format&fit=max  
  - Source: https://www.datadoghq.com/product/internal-developer-portal/
- **Blog Search | Datadog**  
  - Image: https://blog.dd-static.net/img/blog/cloud-security-oci//cloud-security-oci-hero.png?auto=compress,format&cs=origin&lossless=true&q=60&dpr=2&ar=380:193&fit=crop  
  - Source: https://www.datadoghq.com/blog/tag/cloud-security/
- **Datadog Day in DC | Datadog**  
  - Image: https://web-assets.dd-static.net/events/backgrounds/events/datadog-live-hero-desktop.png?auto=compress%2Cformat&cs=origin&lossless=true&fit=max&q=75  
  - Source: https://events.datadoghq.com/events/datadog-days-dc26/
- **Blog Search | Datadog**  
  - Image: https://blog.dd-static.net/img/blog/cloud-siem-whats-new-rsa-2026//cloud-siem-rsa-hero.png?auto=compress,format&cs=origin&lossless=true&q=60&dpr=2&ar=380:193&fit=crop  
  - Source: https://www.datadoghq.com/blog/tag/security/

## Working with these fonts

Not found on Google Fonts? Here are instructions you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "NationalWeb",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#632CA6",
    "secondary": "#7700FF",
    "accent": "#632CA6",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#110617"
  },
  "typography": {
    "fontFamilies": {
      "primary": "NationalWeb",
      "heading": "NationalWeb"
    },
    "fontStacks": {
      "heading": [
        "NationalWeb",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "body": [
        "NationalWeb",
        "Helvetica",
        "Arial",
        "sans-serif"
      ],
      "paragraph": [
        "NationalWeb",
        "Helvetica",
        "Arial",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "68px",
      "h2": "36px",
      "body": "28px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#212529",
      "borderColor": null,
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#632CA6",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#555555",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://corp.dd-static.net/img/dd_logo_n_70x75.png?ch=Width,DPR&fit=max&auto=format&w=70&h=75",
    "favicon": "https://corp.dd-static.net/img/favicons/apple-touch-icon.png",
    "ogImage": "https://corp.dd-static.net/img/og/og-image-10-25.png?fit=crop&w=1200&h=630",
    "logoHref": "https://www.datadoghq.com/",
    "logoAlt": "DataDog"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 6,
    "reasoning": "Selected #6 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Datadog'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Free trial",
      "reasoning": "Button #10 has a vibrant brand color (#632CA6) and action-oriented text 'Free trial', making it the primary CTA."
    },
    "secondary": {
      "index": 2,
      "text": "GET STARTED FREE\nFree Trial",
      "reasoning": "Button #3 has a different background color (#FFFFFF) and offers a 'GET STARTED FREE' option, making it a suitable secondary CTA."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "IT professionals and businesses"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 6,
        "selectedLogoReasoning": "Selected #6 because it is visible, medium-sized, located in the header, and links to the homepage, matching the brand 'Datadog'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```