Dashlabs.ai Brand Identity

A complete profile of Dashlabs.ai's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #F44336
• secondary: #D9E6FF
• accent: #1665FF
• background: #FFFFFF
• textPrimary: #1665FF
• link: #1665FF

Typography

• primary: Roboto — Roboto Font
• heading: Roboto — Roboto Font

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#1665FF, textColor=#FFFFFF, borderRadius=4px, shadow=rgba(0, 0, 0, 0.2) 0px 3px 1px -2px, rgba(0, 0, 0, 0.14) 0px 2px 2px 0px, rgba(0, 0, 0, 0.12) 0px 1px 5px 0px
• buttonSecondary: background=#FFFFFF, textColor=#212121, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare organizations

Dashlabs.ai Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Sales and patients census reports | Dashlabs.ai
  • Image:
  • Source: Sales Reports
• Dashlabs.ai Blog
  • Image:
  • Source: Blog
• Online Patient Registration Form | Dashlabs.ai
  • Image:
  • Source: Registration Form
• Dashlabs.ai Blog
  • Image:
  • Source: Blog
• Signatory setup | Dashlabs.ai
  • Image:
  • Source: Signatory Setup
• Five Lessons Laboratories Can Take Away from the Pandemic | Dashlabs.ai Blog
  • Image:
  • Source: Blog

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out the matching @font-face declarations.

Programmatic alternative: load the URL with Playwright or Puppeteer to capture font responses.

Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#F44336",
  "secondary": "#D9E6FF",
  "accent": "#1665FF",
  "background": "#FFFFFF",
  "textPrimary": "#1665FF",
  "link": "#1665FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "Roboto"
  },
  "fontStacks": {
   "heading": [
    "Roboto"
   ],
   "body": [
    "Roboto"
   ],
   "paragraph": [
    "Roboto"
   ]
  },
  "fontSizes": {
   "h1": "96px",
   "h2": "48px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "4px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#1665FF",
   "textColor": "#FFFFFF",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "rgba(0, 0, 0, 0.2) 0px 3px 1px -2px, rgba(0, 0, 0, 0.14) 0px 2px 2px 0px, rgba(0, 0, 0, 0.12) 0px 1px 5px 0px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#212121",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.dashlabs.ai/_next/static/media/logo-blue.792fbbd0.png",
  "favicon": "https://www.dashlabs.ai/favicon.ico",
  "ogImage": "https://cdn00.dashlabs.app/url_preview_meta_image.png",
  "logoHref": "/",
  "logoAlt": "Dashlabs.ai"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dashlabs.ai'.",
  "confidence": 0.9,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 1,
   "text": "Start for free",
   "reasoning": "Button #11 has a vibrant blue background (#1665FF) and action-oriented text 'Start for free', making it the primary CTA."
  },
  "secondary": {
   "index": 21,
   "text": "Sign In",
   "reasoning": "Button #8 has a different background color (#FFFFFF) and serves a secondary action 'Sign In', which is common for secondary CTAs."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "healthcare organizations"
 },
 "designSystem": {
  "framework": "material",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dashlabs.ai'.",
    "confidence": 0.9
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}