Dash0 Brand Identity

A complete profile of Dash0's visual system — colors, typography, components, and personality — extracted from https://www.dash0.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.dash0.com/.
primary
#FD8C66
rgb(253, 140, 102)
secondary
#007AFF
rgb(0, 122, 255)
accent
#FD8C66
rgb(253, 140, 102)
background
#101010
rgb(16, 16, 16)
textPrimary
#101010
rgb(16, 16, 16)
link
#F8494D
rgb(248, 73, 77)

Typography

Each font links to its Google Fonts page where available.
primary
Roobert
Google Fonts →
heading
Roobert
Google Fonts →
Roobert, system-ui, sans-serif, ui-sans-serif, Apple Color Emoji, Segoe UI Emoji, Segoe UI Symbol, Noto Color Emoji

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Dash0's actual button styles.

Input
background #18181B, textColor #FFFFFF, borderColor #404040, borderRadius 8px, shadow none
Button Primary
background #FD8C66, textColor #FFFFFF, borderRadius 4px, shadow none
Button Secondary
background #2C2C2C, textColor #FFFFFF, borderRadius 4px, shadow none

Brand Personality

Tone: modern
Energy: medium
Audience: tech professionals

Dash0 Brand in the Wild

Image: dash0.com
Source: dash0.com

Image: cdn.sanity.io
Source: dash0.com

Image: cdn.sanity.io
Source: dash0.com

Frequently Asked Questions

What is Dash0's primary brand color?
Dash0's primary brand color is #FD8C66. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Dash0 use?
Dash0 uses Roobert as the primary typeface across body and headings.

Does Dash0 use a light or dark theme?
Dash0's primary site uses a dark color scheme, with a background of #101010.

Where can I find Dash0's logo?
Dash0's logo is available directly on their site (https://www.dash0.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated?
This profile was extracted from https://www.dash0.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Dash0.

Methodology

Brand data on this page was extracted from https://www.dash0.com/ on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Dash0.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Roobert",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FD8C66",
    "secondary": "#007AFF",
    "accent": "#FD8C66",
    "background": "#101010",
    "textPrimary": "#101010",
    "link": "#F8494D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roobert",
      "heading": "Roobert"
    },
    "fontStacks": {
      "heading": [
        "Roobert",
        "system-ui",
        "sans-serif",
        "ui-sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "body": [
        "Roobert",
        "system-ui",
        "sans-serif",
        "ui-sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ],
      "paragraph": [
        "Roobert",
        "system-ui",
        "sans-serif",
        "ui-sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol",
        "Noto Color Emoji"
      ]
    },
    "fontSizes": {
      "h1": "44px",
      "h2": "36px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#18181B",
      "textColor": "#FFFFFF",
      "borderColor": "#404040",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#FD8C66",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#2C2C2C",
      "textColor": "#FFFFFF",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.sanity.io/images/rdn92ihu/production/1986b39ab8eb6efbab10d9b09e7379df0b0eaf8e-105x20.svg?fit=max&auto=format",
    "favicon": "https://www.dash0.com/favicon.ico",
    "ogImage": "https://www.dash0.com/images/og-image.png",
    "logoHref": "/",
    "logoAlt": "Dash0 Logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  }
}