llms.txt

Dart Brand Identity

A complete profile of Dart's visual system — colors, typography, components, and personality — extracted from https://www.dartai.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #6366F1
Accent #6366F1
Body Font Lato
Heading Font Lato

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking AI project management solutions

Dart Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
   {
     "family": "Lato",
     "role": "body"
   }
 ],
 "colors": {
   "primary": "#6366F1",
   "secondary": "#DDD0F9",
   "accent": "#6366F1",
   "background": "#FFFFFF",
   "textPrimary": "#101010",
   "link": "#5420DD"
 },
 "typography": {
   "fontFamilies": {
     "primary": "Lato",
     "heading": "Lato"
   },
   "fontStacks": {
     "heading": [
       "Montserrat",
       "sans-serif"
     ],
     "body": [
       "Lato",
       "sans-serif"
     ],
     "paragraph": [
       "Lato",
       "sans-serif"
     ]
   },
   "fontSizes": {
     "h1": "72px",
     "h2": "52px",
     "body": "18px"
   }
 },
 "spacing": {
   "baseUnit": 4,
   "borderRadius": "12px"
 },
 "components": {
   "buttonPrimary": {
     "background": "#6366F1",
     "textColor": "#FFFFFF",
     "borderRadius": "8px",
     "borderRadiusCorners": {
       "topLeft": "8px",
       "topRight": "8px",
       "bottomRight": "8px",
       "bottomLeft": "8px"
     },
     "shadow": "none"
   }
 },
 "images": {
   "logo": "https://cdn.prod.website-files.com/659e83b16fe25e7824e48b3a/65a7c2a03d39e15e03e95651_Group%201410125970.svg",
   "favicon": "https://cdn.prod.website-files.com/659e83b16fe25e7824e48b3a/65ce9b2768c10a8152de1df8_favicon.png",
   "ogImage": "https://cdn.prod.website-files.com/659e83b16fe25e7824e48b3a/6604a9ac211a7874356f2514_open%20graph.png",
   "logoHref": "/",
   "logoAlt": "dart logo link"
 },
 "__llm_logo_reasoning": {
   "selectedIndex": 61,
   "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has an alt text matching the brand name 'dart'.",
   "confidence": 0.9,
   "source": "llm"
 },
 "__llm_button_reasoning": {
   "primary": {
     "index": 0,
     "text": "Get Started for Free!",
     "reasoning": "Button #0, 'Get Started for Free!', is the primary CTA due to its action-oriented text and vibrant brand color (#6366F1), which aligns with the site's primary color scheme."
   },
   "secondary": {
     "index": -1,
     "text": "N/A",
     "reasoning": "Both buttons share the same background color, making it impossible to select a secondary button with a different color."
   },
   "confidence": 0.9
 },
 "personality": {
   "tone": "modern",
   "energy": "medium",
   "targetAudience": "business professionals seeking AI project management solutions"
 },
 "designSystem": {
   "framework": "custom",
   "componentLibrary": ""
 },
 "confidence": {
   "buttons": 0.9,
   "colors": 0.95,
   "overall": 0.925
 },
 "__llm_metadata": {
   "logoSelection": {
     "llmCalled": true,
     "llmSucceeded": true,
     "finalSource": "llm",
     "rawLogoSelection": {
       "selectedLogoIndex": 0,
       "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and has an alt text matching the brand name 'dart'.",
       "confidence": 0.9
     }
   },
   "buttonClassification": {
     "llmCalled": true,
     "llmSucceeded": true
   }
 }
}