dart.json

Dart Brand Identity

A complete profile of Dart's visual system — colors, typography, components, and personality — extracted from https://www.dartai.com. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #6366F1
Accent #6366F1
Body Font Lato
Heading Font Lato

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: business professionals seeking AI project management solutions

Dart Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Lato",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#6366F1",
    "secondary": "#DDD0F9",
    "accent": "#6366F1",
    "background": "#FFFFFF",
    "textPrimary": "#101010",
    "link": "#5420DD"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Lato",
      "heading": "Lato"
    },
    "fontStacks": {
      "heading": [
        "Montserrat",
        "sans-serif"
      ],
      "body": [
        "Lato",
        "sans-serif"
      ],
      "paragraph": [
        "Lato",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "52px",
      "body": "18px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "12px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#6366F1",
      "textColor": "#FFFFFF",
      "borderRadius": "8px",
      "borderRadiusCorners": {
        "topLeft": "8px",
        "topRight": "8px",
        "bottomRight": "8px",
        "bottomLeft": "8px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/659e83b16fe25e7824e48b3a/65a7c2a03d39e15e03e95651_Group%201410125970.svg",
    "favicon": "https://cdn.prod.website-files.com/659e83b16fe25e7824e48b3a/65ce9b2768c10a8152de1df8_favicon.png",
    "ogImage": "https://cdn.prod.website-files.com/659e83b16fe25e7824e48b3a/6604a9ac211a7874356f2514_open%20graph.png",
    "logoHref": "/",
    "logoAlt": "dart logo link"
  }
}