Darsel Brand Identity

A complete profile of Darsel's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #3350E1
• accent: #3350E1
• background: #FFFFFF
• textPrimary: #000000
• link: #3350E1

Typography

• primary: Montserrat — https://fonts.google.com/specimen/Montserrat
• heading: Montserrat — https://fonts.google.com/specimen/Montserrat

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#E0E0E0, borderRadius=0px, shadow=none
• buttonPrimary: background=#3350E1, textColor=#FFFFFF, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals

Darsel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Darsel
  • Image:
  • Source: https://www.darsel.tech/
• Darsel
  • Image:
  • Source: https://www.darsel.tech/
• Darsel
  • Image:
  • Source: https://www.darsel.tech/
• Darsel
  • Image:
  • Source: https://www.darsel.tech/
• Darsel
  • Image:
  • Source: https://www.darsel.tech/
• Darsel
  • Image:
  • Source: https://www.darsel.tech/

Working with these fonts

Not found on Google Fonts? Instructions to follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (specific routes may load some weights).
4. For each captured font URL: right-click → Save As.
5. View the page's CSS and copy out the matching @font-face declarations.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Montserrat",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#3350E1",
  "accent": "#3350E1",
  "background": "#FFFFFF",
  "textPrimary": "#000000",
  "link": "#3350E1"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Montserrat",
   "heading": "Montserrat"
  },
  "fontStacks": {
   "heading": [
    "sans-serif"
   ],
   "body": [
    "sans-serif"
   ],
   "paragraph": [
    "Montserrat"
   ]
  },
  "fontSizes": {
   "h1": "16px",
   "h2": "16px",
   "body": "45.952px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#E0E0E0",
   "borderRadius": "0px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#3350E1",
   "textColor": "#FFFFFF",
   "borderRadius": "10px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderRadius": "10px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://images.squarespace-cdn.com/content/v1/5eb716bf1e54267d65b89b93/bbfc9a09-5f25-4089-a6af-80018a4383ef/Darsel+Logo+-+Main+on+White+%28no+circle%29.png?format=1500w",
  "favicon": "https://images.squarespace-cdn.com/content/v1/5eb716bf1e54267d65b89b93/1b705d5c-7bdf-4385-b7fb-1f260e6d07d8/favicon.ico?format=100w",
  "ogImage": "http://static1.squarespace.com/static/5eb716bf1e54267d65b89b93/t/615df33ae90f074eb8800de2/1633547066689/Darsel+Logo+-+Main+on+White+%28no+circle%29.png?format=1500w"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "tech-savvy individuals"
 },
 "confidence": {
  "overall": 0.925
 }
}