Darsel Brand Identity

A complete profile of Darsel's visual system — colors, typography, components, and personality — extracted from http://darsel.tech. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #3350E1
• accent: #3350E1
• background: #FFFFFF
• textPrimary: #000000
• link: #3350E1

Typography

• primary: Montserrat — https://fonts.google.com/specimen/Montserrat
• heading: Montserrat — https://fonts.google.com/specimen/Montserrat

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#E0E0E0, borderRadius=0px, shadow=none
• buttonPrimary: background=#3350E1, textColor=#FFFFFF, borderRadius=10px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderRadius=10px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy individuals

Darsel Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Darsel
  • Image:
  • Source: https://www.darsel.tech/
• Darsel
  • Image:
  • Source: https://www.darsel.tech/
• Darsel
  • Image:
  • Source: https://www.darsel.tech/
• Darsel
  • Image:
  • Source: https://www.darsel.tech/
• Darsel
  • Image:
  • Source: https://www.darsel.tech/
• Darsel
  • Image:
  • Source: https://www.darsel.tech/

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Montserrat",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#3350E1",
    "accent": "#3350E1",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#3350E1"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Montserrat",
      "heading": "Montserrat"
    },
    "fontStacks": {
      "heading": [
        "sans-serif"
      ],
      "body": [
        "sans-serif"
      ],
      "paragraph": [
        "Montserrat"
      ]
    },
    "fontSizes": {
      "h1": "16px",
      "h2": "16px",
      "body": "45.952px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E0E0E0",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#3350E1",
      "textColor": "#FFFFFF",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://images.squarespace-cdn.com/content/v1/5eb716bf1e54267d65b89b93/bbfc9a09-5f25-4089-a6af-80018a4383ef/Darsel+Logo+-+Main+on+White+%28no+circle%29.png?format=1500w",
    "favicon": "https://images.squarespace-cdn.com/content/v1/5eb716bf1e54267d65b89b93/1b705d5c-7bdf-4385-b7fb-1f260e6d07d8/favicon.ico?format=100w",
    "ogImage": "http://static1.squarespace.com/static/5eb716bf1e54267d65b89b93/t/615df33ae90f074eb8800de2/1633547066689/Darsel+Logo+-+Main+on+White+%28no+circle%29.png?format=1500w",
    "logoHref": "/",
    "logoAlt": "Darsel"
  }
}