Darmiyan Brand Identity

A complete profile of Darmiyan's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #EBAD60
• secondary: #F7941D
• accent: #F6FAFB
• background: #FFFFFF
• textPrimary: #000000
• link: #7B7B8F

Typography

• primary: Fira Sans — https://fonts.google.com/specimen/Fira+Sans
• heading: Fira Sans — https://fonts.google.com/specimen/Fira+Sans

Visual Assets

• Logo:
• Favicon:

UI Components

• buttonPrimary: background=#F6FAFB, textColor=#7B7B8F, borderRadius=0px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#7B7B8F, borderRadius=0px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: healthcare professionals and researchers

Darmiyan Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Darmiyan by Anupam Dhonchak on Amazon Music - Amazon.com

  Source: Amazon

• Darmiyan Receives FDA Approval for Post-Market Surveillance Study of BrainSee

  Source: BioSpace

• Darmiyan - Single - Album by Amit Gupta & Royal Falcon Music - Apple Music

  Source: Apple Music

• Tere Mere Darmiyan (From "the Sabarmati Report") - Single - Album by Akhil Sachdeva - Apple Music

  Source: Apple Music

• Darmiyan

  Source: YouTube

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rework each src: url(...) to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Fira Sans",
 "role": "body"
 },
 {
 "family": "Poppins",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#EBAD60",
 "secondary": "#F7941D",
 "accent": "#F6FAFB",
 "background": "#FFFFFF",
 "textPrimary": "#000000",
 "link": "#7B7B8F"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Fira Sans",
 "heading": "Fira Sans"
 },
 "fontStacks": {
 "heading": [
 "Fira Sans",
 "sans-serif"
 ],
 "body": [
 "Fira Sans",
 "sans-serif"
 ],
 "paragraph": [
 "Fira Sans",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "15px",
 "h2": "40px",
 "body": "15px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "4px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#F6FAFB",
 "textColor": "#7B7B8F",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#FFFFFF",
 "textColor": "#7B7B8F",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://darmiyan.com/wp-content/uploads/2022/06/image.png",
 "favicon": "https://darmiyan.com/wp-content/uploads/2022/06/cropped-image-1-e1655214683776-32x32.png",
 "ogImage": null,
 "logoHref": "https://darmiyan.com/"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Darmiyan'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "get started now",
 "reasoning": "Button #0 with text 'get started now' is the primary CTA due to its action-oriented text and distinct background color (#F6FAFB), which stands out as a call to action."
 },
 "secondary": {
 "index": 1,
 "text": "contact us",
 "reasoning": "Button #1 with text 'contact us' serves as the secondary CTA. It has a different background color (#FFFFFF) and a less urgent call to action, making it suitable as a secondary option."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "professional",
 "energy": "medium",
 "targetAudience": "healthcare professionals and researchers"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Darmiyan'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}