Darkgrade Brand Identity

A complete profile of Darkgrade's visual system — colors, typography, components, and personality — extracted from https://darkgrade.com. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/darkgrade
• Machine-readable JSON: https://characterquilt.com/branding/darkgrade.json

Quick Facts

Color Palette

• primary: #FFFFFF
• accent: #1A1A1A
• background: #000000
• textPrimary: #FFFFFF
• link: #FFFFFF

Typography

• primary: sans — https://fonts.google.com/specimen/sans
• heading: sans — https://fonts.google.com/specimen/sans

Visual Assets

• Favicon: https://darkgrade.com/darkgrade_favicon_dark.svg
• Social card (og:image): https://darkgrade.com/darkgrade_opengraph_dark.png

UI Components

• buttonPrimary: background=#1A1A1A, textColor=#FFFFFF, borderColor=#4D4D4D, borderRadius=6px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: tech enthusiasts and developers

Darkgrade Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Darkgrade | Let your camera understand the world
  • Image:
  • Source: https://darkgrade.com/
• Kevin Schaich - Darkgrade (YC F24) | LinkedIn
  • Image:
  • Source: https://www.linkedin.com/in/kevinschaich
• gphoto2 · GitHub Topics · GitHub
  • Image:
  • Source: https://github.com/topics/gphoto2

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "sans",
      "count": 9
    },
    {
      "family": "sans Fallback",
      "count": 9
    }
  ],
  "colors": {
    "primary": "#FFFFFF",
    "accent": "#1A1A1A",
    "background": "#000000",
    "textPrimary": "#FFFFFF",
    "link": "#FFFFFF"
  },
  "typography": {
    "fontFamilies": {
      "primary": "sans",
      "heading": "sans"
    },
    "fontStacks": {
      "body": [
        "sans",
        "sans Fallback"
      ],
      "heading": [
        "sans",
        "sans Fallback"
      ],
      "paragraph": [
        "sans",
        "sans Fallback"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "18px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 8,
    "borderRadius": "6px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#1A1A1A",
      "textColor": "#FFFFFF",
      "borderColor": "#4D4D4D",
      "borderRadius": "6px",
      "borderRadiusCorners": {
        "topLeft": "6px",
        "topRight": "6px",
        "bottomRight": "6px",
        "bottomLeft": "6px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": null,
    "favicon": "https://darkgrade.com/darkgrade_favicon_dark.svg",
    "ogImage": "https://darkgrade.com/darkgrade_opengraph_dark.png"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "GitHubStar Darkgrade on GitHub",
      "reasoning": "The GitHub button is likely the primary CTA because it encourages users to engage with the brand's project directly on GitHub, which is a key platform for developers and tech enthusiasts. This aligns with the site's focus on technology and development."
    },
    "secondary": {
      "index": 0,
      "text": "YouTubeSubscribe on YouTube",
      "reasoning": "The YouTube button serves as a secondary CTA, offering users a way to engage with video content related to the brand. It is less direct in terms of interaction with the brand's core offering compared to GitHub."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech enthusiasts and developers"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": false,
      "llmSucceeded": false,
      "finalSource": "none"
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}