Dalus Brand Identity

A complete profile of Dalus's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #036492
• accent: #036492
• background: #F8F9FA
• textPrimary: #0E0F11
• link: #6B7280

Typography

• primary: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans
• heading: IBM Plex Sans — https://fonts.google.com/specimen/IBM+Plex+Sans

Visual Assets

• Logo: data:image/svg+xml;utf8,%3Csvg%20class%3D%22h-5%20w-auto%22%20width%3D%22109%22%20height%3D%2220%22%20viewBox%3D%220%200%20109%2020%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E...
• Favicon: https://dalus.io/icon.svg?icon.75c25852.svg
• Social card (og:image): https://dalus.io/opengraph-image.png?opengraph-image.7c2bfe15.png

UI Components

• input: background=#F8F8F9, textColor=#0E0F11, borderColor=#CED2DA, borderRadius=8px, shadow=none
• buttonPrimary: background=#036492, textColor=#FFFFFF, borderRadius=8px, shadow=rgba(0, 0, 0, 0) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px
• buttonSecondary: background=#FFFFFF, textColor=#0E0F11, borderColor=#CED2DA, borderRadius=33554400px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: business professionals

Dalus Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• test-cases
  • Image: https://i.vimeocdn.com/video/2109245217-5a5271b82b78cbf03fcd3e2c125e86e0898b3068d144b2b04090efb0088db6d9-d?f=webp
  • Source: https://dalus.io/
• Changelog | Dalus
  • Image: https://www.dalus.io/changelog/2025-10-07/assets/architecture-page-redesign.png
  • Source: https://www.dalus.io/changelog
• analysis
  • Image: https://i.vimeocdn.com/video/2114238085-c3dc4b490769cc7cdb4a3e95ed4b9b26b061f1859d8c35c5291ef1df1097e4dd-d?f=webp
  • Source: https://dalus.io/
• Blog | Dalus - Thoughts & Insights
  • Image: https://www.dalus.io/_next/image?url=%2Fimages%2Fblog%2Fmil-hdbk-516%2Fmil.avif&w=3840&q=75
  • Source: https://www.dalus.io/blog
• demo
  • Image: https://i.vimeocdn.com/video/2106825377-51073621a7d7d72f9156a262b13d3904892a702790f63307ce5e1d5d7942e21c-d?f=webp
  • Source: https://dalus.io/
• Dalus
  • Image: https://dalus.io/images/AWSGovCloud(US)-highrez.18c4d1a1f3ab7b1b24db471fefc50da8ff29b6e0.png
  • Source: https://dalus.io/

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "IBM Plex Sans",
   "role": "body"
  },
  {
   "family": "Barlow",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#036492",
  "accent": "#036492",
  "background": "#F8F9FA",
  "textPrimary": "#0E0F11",
  "link": "#6B7280"
 },
 "typography": {
  "fontFamilies": {
   "primary": "IBM Plex Sans",
   "heading": "IBM Plex Sans"
  },
  "fontStacks": {
   "heading": [
    "IBM Plex Sans",
    "system-ui",
    "sans-serif"
   ],
   "body": [
    "IBM Plex Sans",
    "system-ui",
    "sans-serif"
   ],
   "paragraph": [
    "IBM Plex Sans",
    "system-ui",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "52px",
   "h2": "40px",
   "body": "20px"
  }
 },
 "spacing": {
  "baseUnit": 8,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "#F8F8F9",
   "textColor": "#0E0F11",
   "borderColor": "#CED2DA",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#036492",
   "textColor": "#FFFFFF",
   "borderRadius": "8px",
   "borderRadiusCorners": {
    "topLeft": "8px",
    "topRight": "8px",
    "bottomRight": "8px",
    "bottomLeft": "8px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0.1) 0px 10px 15px -3px, rgba(0, 0, 0, 0.1) 0px 4px 6px -4px"
  },
  "buttonSecondary": {
   "background": "#FFFFFF",
   "textColor": "#0E0F11",
   "borderColor": "#CED2DA",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "data:image/svg+xml;utf8,%3Csvg%20class%3D%22h-5%20w-auto%22%20width%3D%22109%22%20height%3D%2220%22%20viewBox%3D%220%200%20109%2020%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20data-fc-idx%3D%220%22%3E...",
  "favicon": "https://dalus.io/icon.svg?icon.75c25852.svg",
  "ogImage": "https://dalus.io/opengraph-image.png?opengraph-image.7c2bfe15.png",
  "logoHref": "/"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "business professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}