DAIVIN! Brand Identity

A complete profile of DAIVIN!'s visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FF0000
• secondary: #0000EE
• accent: #FF0000
• background: #000000
• textPrimary: #000000
• link: #171A3B

Typography

• primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
• heading: Brandon Grotesque — https://fonts.google.com/specimen/Brandon+Grotesque

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#FF0000, textColor=#000000, borderColor=#000000, borderRadius=0px, shadow=none

Brand Personality

Tone: bold · Energy: high · Audience: adventurous individuals interested in diving and exploration

DAIVIN! Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• DAIVIN! | Tankless Dive Gear - Breath Autonomy at Sea, Land & Space
  • Image:
  • Source: Source
• DAIVIN! | Tankless Dive Gear - Breath Autonomy at Sea, Land & Space
  • Image:
  • Source: Source
• DAIVIN! | Tankless Dive Gear - Breath Autonomy at Sea, Land & Space
  • Image:
  • Source: Source
• DAIVIN! | Tankless Dive Gear - Breath Autonomy at Sea, Land & Space
  • Image:
  • Source: Source
• DAIVIN! | Tankless Dive Gear - Breath Autonomy at Sea, Land & Space
  • Image:
  • Source: Source
• DAIVIN! | Tankless Dive Gear - Breath Autonomy at Sea, Land & Space
  • Image:
  • Source: Source

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Madefor Display",
 "role": "display"
 },
 {
 "family": "Helvetica Neue",
 "role": "body"
 },
 {
 "family": "Brandon Grotesque",
 "role": "heading"
 },
 {
 "family": "Avenir",
 "role": "unknown"
 },
 {
 "family": "Aether",
 "role": "unknown"
 }
 ],
 "colors": {
 "primary": "#FF0000",
 "secondary": "#0000EE",
 "accent": "#FF0000",
 "background": "#000000",
 "textPrimary": "#000000",
 "link": "#171A3B"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Helvetica Neue",
 "heading": "Brandon Grotesque"
 },
 "fontStacks": {
 "heading": [
 "brandon-grot-w01-light",
 "sans-serif"
 ],
 "body": [
 "Arial",
 "Helvetica",
 "sans-serif"
 ],
 "paragraph": [
 "Avenir",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "124px",
 "h2": "56px",
 "body": "20px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "0px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#FF0000",
 "textColor": "#000000",
 "borderColor": "#000000",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://static.wixstatic.com/media/3a3f12_29c65e1fea6e462498aec85e323d138a~mv2.png/v1/fill/w_54,h_54,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/DAIVIN!%20Logo.png",
 "favicon": "https://static.wixstatic.com/media/3a3f12_458b536c20c344569a147ea1fc8707ef%7Emv2.png/v1/fill/w_192%2Ch_192%2Clg_1%2Cusm_0.66_1.00_0.01/3a3f12_458b536c20c344569a147ea1fc8707ef%7Emv2.png",
 "ogImage": "https://static.wixstatic.com/media/3a3f12_27889fdcbf604e6d84bb16761193d675~mv2.png/v1/fill/w_1024,h_1024,al_c/3a3f12_27889fdcbf604e6d84bb16761193d675~mv2.png",
 "logoAlt": "DAIVIN! Logo"
 },
 "personality": {
 "tone": "bold",
 "energy": "high",
 "targetAudience": "adventurous individuals interested in diving and exploration"
 },
 "designSystem": {
 "framework": "custom",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 }
}