Dagster Brand Identity

A complete profile of Dagster's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1F2A37
• secondary: #1B0130
• accent: #040615
• background: #FFFFFF
• textPrimary: #111927
• link: #111927

Typography

• primary: Geist — https://fonts.google.com/specimen/Geist
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#040615, textColor=#000000, borderRadius=48px, shadow=none
• buttonSecondary: background=#1B0130, textColor=#FFFFFF, borderRadius=48px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: data professionals and businesses

Dagster Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Executing jobs | Dagster Docs

  Source: Dagster Docs

• Blog

  Source: Dagster Blog

• Dagster Crash Course: Get Started Fast

  Source: Crash Course

• See Big Picture + Details with Dagster+ Insights

  Source: Dagster+ Insights

• Architecture overview | Dagster Docs

  Source: Architecture Overview

• Asset versioning and caching | Dagster Docs

  Source: Asset Versioning

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
    {
        "family": "Geist",
        "role": "unknown"
    }
 ],
 "colors": {
    "primary": "#1F2A37",
    "secondary": "#1B0130",
    "accent": "#040615",
    "background": "#FFFFFF",
    "textPrimary": "#111927",
    "link": "#111927"
 },
 "typography": {
    "fontFamilies": {
        "primary": "Geist",
        "heading": "Geist"
    },
    "fontStacks": {
        "heading": [
            "Geist",
            "sans-serif"
        ],
        "body": [
            "Geist",
            "sans-serif"
        ],
        "paragraph": [
            "Geist",
            "sans-serif"
        ]
    },
    "fontSizes": {
        "h1": "64px",
        "h2": "24px",
        "body": "16px"
    }
 },
 "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
 },
 "components": {
    "buttonPrimary": {
        "background": "#040615",
        "textColor": "#000000",
        "borderRadius": "48px",
        "borderRadiusCorners": {
            "topLeft": "48px",
            "topRight": "48px",
            "bottomRight": "48px",
            "bottomLeft": "48px"
        },
        "shadow": "none"
    },
    "buttonSecondary": {
        "background": "#1B0130",
        "textColor": "#FFFFFF",
        "borderRadius": "48px",
        "borderRadiusCorners": {
            "topLeft": "48px",
            "topRight": "48px",
            "bottomRight": "48px",
            "bottomLeft": "48px"
        },
        "shadow": "none"
    }
 },
 "images": {
    "logo": "https://cdn.prod.website-files.com/681399f654933b29e12fb8bd/681399f654933b29e12fb8e1_Dagster%20Logo.avif",
    "favicon": "https://cdn.prod.website-files.com/681399f654933b29e12fb8bd/681cbb6702de85f9eb0bf220_32x32.png",
    "ogImage": "https://cdn.prod.website-files.com/681399f654933b29e12fb8bd/681cb5f07ccf87ece14559ef_OG%20-%20v2FIX.jpg",
    "logoHref": "/",
    "logoAlt": "Dagster's logo"
 },
 "__llm_logo_reasoning": {
    "selectedIndex": 27,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dagster'.",
    "confidence": 0.95,
    "source": "llm"
 },
 "__llm_button_reasoning": {
    "primary": {
        "index": 1,
        "text": "Try Dagster+",
        "reasoning": "Button #1 'Try Dagster+' is likely the primary CTA due to its unique background color (#040615) and action-oriented text, which suggests a direct engagement with the product."
    },
    "secondary": {
        "index": 0,
        "text": "Request a Demo",
        "reasoning": "Button #0 'Request a Demo' serves as a secondary action, offering a less direct engagement option compared to the primary CTA."
    },
    "confidence": 0.9
 },
 "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "data professionals and businesses"
 },
 "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
 },
 "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
 },
 "__llm_metadata": {
    "logoSelection": {
        "llmCalled": true,
        "llmSucceeded": true,
        "finalSource": "llm",
        "rawLogoSelection": {
            "selectedLogoIndex": 0,
            "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Dagster'.",
            "confidence": 0.95
        }
    },
    "buttonClassification": {
        "llmCalled": true,
        "llmSucceeded": true
    }
 }
}