Dagster Brand Identity

A complete profile of Dagster's visual system — colors, typography, components, and personality — extracted from https://dagster.io/. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/dagster
• Machine-readable JSON: https://characterquilt.com/branding/dagster.json
• Per-page llms.txt: https://characterquilt.com/branding/dagster/llms.txt

Quick Facts

Color Palette

• primary: #1F2A37
• secondary: #1B0130
• accent: #040615
• background: #FFFFFF
• textPrimary: #111927
• link: #111927

Typography

• primary: Geist — https://fonts.google.com/specimen/Geist
• heading: Geist — https://fonts.google.com/specimen/Geist

Visual Assets

• Logo: https://cdn.prod.website-files.com/681399f654933b29e12fb8bd/681399f654933b29e12fb8e1_Dagster%20Logo.avif
• Favicon: https://cdn.prod.website-files.com/681399f654933b29e12fb8bd/681cbb6702de85f9eb0bf220_32x32.png
• Social card (og:image): https://cdn.prod.website-files.com/681399f654933b29e12fb8bd/681cb5f07ccf87ece14559ef_OG%20-%20v2FIX.jpg

UI Components

• buttonPrimary: background=#040615, textColor=#000000, borderRadius=48px, shadow=none
• buttonSecondary: background=#1B0130, textColor=#FFFFFF, borderRadius=48px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: data professionals and businesses

Dagster Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Executing jobs | Dagster Docs
  • Image:
  • Source: https://docs.dagster.io/guides/build/jobs/job-execution
• Blog
  • Image:
  • Source: https://dagster.io/blog
• Dagster Crash Course: Get Started Fast
  • Image:
  • Source: https://dagster.io/blog/dagster-crash-course-oct-2022
• See Big Picture + Details with Dagster+ Insights
  • Image:
  • Source: https://dagster.io/blog/see-the-forest-and-trees-dagster-plus
• Architecture overview | Dagster Docs
  • Image:
  • Source: https://docs.dagster.io/deployment/dagster-plus/hybrid/architecture
• Asset versioning and caching | Dagster Docs
  • Image:
  • Source: https://docs.dagster.io/guides/build/assets/asset-versioning-and-caching

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.