Dagger Brand Identity

A complete profile of Dagger's visual system — colors, typography, components, and personality — extracted from https://dagger.io. Built for designers, agents, and AI tools.

• Page: https://characterquilt.com/branding/dagger
• Machine-readable JSON: https://characterquilt.com/branding/dagger.json
• Per-page llms.txt: https://characterquilt.com/branding/dagger/llms.txt

Quick Facts

Color Palette

• primary: #000000
• accent: #131226
• background: #F8F4EF
• textPrimary: #131226
• link: #131226

Typography

• primary: Inter — https://fonts.google.com/specimen/Inter
• heading: General Sans — https://fonts.google.com/specimen/General+Sans

Visual Assets

• Logo: https://dagger.io/assets/brand/dagger-landscape.webp
• Favicon: https://dagger.io/assets/icons/dagger-favicon.png

UI Components

• input: background=#FFFFFF, textColor=#131226, borderColor=#E7E6EF, borderRadius=8px, shadow=none
• buttonPrimary: background=#131226, textColor=#FFFFFF, borderRadius=8px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#131226, borderColor=#131226, borderRadius=8px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech professionals

Dagger Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Building Momentum: 2024 Highlights and What's Ahead in 2025 | Dagger Blog
  • Image: https://dagger.io/assets/blog/2024-highlights/hero.webp
  • Source: https://dagger.io/blog/2024-highlights/
• Meet the 2024 Dagger Commanders | Dagger
  • Image: https://framerusercontent.com/images/FUAmqnwYiJDhozmVlSiaRunqpPg.png?width=4095&height=4096
  • Source: https://dagger.io/blog/2024-dagger-commanders
• Agents in your Software Factory: Introducing the LLM Primitive in Dagger | Dagger Blog
  • Image: https://dagger.io/assets/blog/llm/hero.png
  • Source: https://dagger.io/blog/llm/
• A Keynote Heard Around the World - KubeCon EU 2024 Recap | Dagger
  • Image: https://framerusercontent.com/images/kFm91pOcEUH76c0XuJK3pkVFf4.png?width=4032&height=3024
  • Source: https://dagger.io/blog/kubecon-eu-2024-recap
• Restoring Developer Confidence in CI | Dagger
  • Image: https://framerusercontent.com/images/oI5wKk0U2kI0fqANYfaSMX6tkes.png?width=1920&height=1080
  • Source: https://dagger.io/blog/restoring-developer-confidence
• A Keynote Heard Around the World - KubeCon EU 2024 Recap | Dagger
  • Image: https://framerusercontent.com/images/hziL4lLheUATnAJLCHNFzMWoluQ.png?width=4032&height=3024
  • Source: https://dagger.io/blog/kubecon-eu-2024-recap

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.