Daffy Brand Identity

A complete profile of Daffy's visual system — colors, typography, components, and personality — extracted from Daffy. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from Daffy.

• primary: #008484
• secondary: #EDF0D9
• accent: #008484
• background: #FFFFFF
• textPrimary: #2E6045
• link: #2E6045

Typography

Each font links to its Google Fonts page where available.

• primary: Söhne Google Fonts →
• heading: Söhne Google Fonts →

Visual Assets

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UI Components

Live previews rendered using Daffy's actual button styles.

• Button Primary:

  • background: #008484
  • textColor: #FFFFFF
  • borderRadius: 22px
  • shadow: none

• Button Secondary:

  • background: #FFFFFF
  • textColor: #3D4457
  • borderRadius: 8px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: individuals interested in donor-advised funds

Daffy Brand in the Wild

Frequently Asked Questions

• What is Daffy's primary brand color?
  Daffy's primary brand color is #008484. It anchors the visual identity across their website, product UI, and marketing materials.
• What font does Daffy use?
  Daffy uses Söhne as the primary typeface across body and headings.
• Does Daffy use a light or dark theme?
  Daffy's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find Daffy's logo?
  Daffy's logo is available directly on their site (https://www.daffy.org/?ref=startups.gallery). The current logo URL is included in the machine-readable JSON profile linked above.
• How was this brand profile generated?
  This profile was extracted from Daffy using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Daffy.

Methodology

Brand data on this page was extracted from Daffy using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles.