D-ID Brand Identity

A complete profile of D-ID's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #FF882E
• secondary: #497CFF
• accent: #FF882E
• background: #F3F3F3
• textPrimary: #000000
• link: #FF0000

Typography

• primary: Manrope — https://fonts.google.com/specimen/Manrope
• heading: Libre Franklin — https://fonts.google.com/specimen/Libre+Franklin

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#000000, borderColor=#E9E9E9, borderRadius=5px, shadow=none
• buttonPrimary: background=#FF882E, textColor=#000000, borderColor=#FF882E, borderRadius=10px, shadow=none
• buttonSecondary: background=#000000, textColor=#FFFFFF, borderRadius=0px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: tech-savvy professionals and businesses looking for AI video solutions

D-ID Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• D-ID Let's you create digital people for AI videos and interactive experiences
  • Image:
  • Source: https://www.d-id.com/sales-solutions/
• Getting started with Video Campaigns | D-ID
  • Image:
  • Source: https://www.d-id.com/blog/getting-started-with-video-campaigns/
• Creative Reality STUDIO Updates
  • Image:
  • Source: https://news.studio.d-id.com/publications/new-features-in-d-ids-creative-reality-studio
• Blog | D-ID AI Video Creation Platform
  • Image:
  • Source: https://www.d-id.com/blog/
• How do I embed my Agent on a website? – D-ID Help Center
  • Image:
  • Source: https://help.d-id.com/hc/en-us/articles/31262657384849-How-do-I-embed-my-Agent-on-a-website
• Blog | D-ID AI Video Creation Platform
  • Image:
  • Source: https://www.d-id.com/blog/page/5/

Working with these fonts

Not found on Google Fonts? Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Manrope",
   "role": "body"
  },
  {
   "family": "Libre Franklin",
   "role": "heading"
  }
 ],
 "colors": {
  "primary": "#FF882E",
  "secondary": "#497CFF",
  "accent": "#FF882E",
  "background": "#F3F3F3",
  "textPrimary": "#000000",
  "link": "#FF0000"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Manrope",
   "heading": "Libre Franklin"
  },
  "fontStacks": {
   "heading": [
    "Manrope",
    "sans-serif"
   ],
   "body": [
    "Libre Franklin",
    "sans-serif"
   ],
   "paragraph": [
    "Libre Franklin",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "40px",
   "body": "18px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "10px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#000000",
   "borderColor": "#E9E9E9",
   "borderRadius": "5px",
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#FF882E",
   "textColor": "#000000",
   "borderColor": "#FF882E",
   "borderRadius": "10px",
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#000000",
   "textColor": "#FFFFFF",
   "borderRadius": "0px",
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.d-id.com/wp-content/uploads/2023/11/d-id-logo.svg",
  "favicon": "https://www.d-id.com/wp-content/uploads/2024/10/D-ID-logo-350x350-1-150x150.png",
  "ogImage": "https://www.d-id.com/wp-content/uploads/2024/01/website-preview-image-3.png",
  "logoHref": "https://www.d-id.com/",
  "logoAlt": "D-id Logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "high",
  "targetAudience": "tech-savvy professionals and businesses looking for AI video solutions"
 }
}