Cypress.io Brand Identity

A complete profile of Cypress.io's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #5A5F7A
• secondary: #A3E7CB
• accent: #007780
• background: #FFFFFF
• textPrimary: #00814D
• link: #00814D

Typography

• primary: Roboto — https://fonts.google.com/specimen/Roboto
• heading: Roboto — https://fonts.google.com/specimen/Roboto

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=#FFFFFF, textColor=#1B1E2E, borderColor=#E1E3ED, borderRadius=20px, shadow=none
• buttonPrimary: background=#007780, textColor=#FFFFFF, borderColor=#007780, borderRadius=4px, shadow=none

Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech professionals

Cypress.io Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Parallelization | Cypress Documentation
  • Image:
  • Source: https://docs.cypress.io/cloud/features/smart-orchestration/parallelization
• Cypress Blog
  • Image:
  • Source: https://www.cypress.io/blog/page/1
• Flaky Test Management | Cypress Documentation
  • Image:
  • Source: https://docs.cypress.io/cloud/features/flaky-test-management
• Cypress Help Center
  • Image:
  • Source: https://www.cypress.io/support
• Cypress Blog: Education
  • Image:
  • Source: https://www.cypress.io/blog/tag/guest-posts
• Webinar Recap: Scaling Your Testing Strategy
  • Image:
  • Source: https://www.cypress.io/blog/webinar-recap-best-practices-for-scaling-your-test-suite-in-ci-cd-with-cypress-cloud

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
  {
   "family": "Roboto",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#5A5F7A",
  "secondary": "#A3E7CB",
  "accent": "#007780",
  "background": "#FFFFFF",
  "textPrimary": "#00814D",
  "link": "#00814D"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Roboto",
   "heading": "Roboto"
  },
  "fontStacks": {
   "heading": [
    "Poppins",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Roboto",
    "Helvetica",
    "Arial",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol"
   ],
   "body": [
    "Roboto",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Helvetica",
    "Arial",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol"
   ],
   "paragraph": [
    "Roboto",
    "-apple-system",
    "BlinkMacSystemFont",
    "Segoe UI",
    "Helvetica",
    "Arial",
    "sans-serif",
    "Apple Color Emoji",
    "Segoe UI Emoji",
    "Segoe UI Symbol"
   ]
  },
  "fontSizes": {
   "h1": "48px",
   "h2": "40px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "4px"
 },
 "components": {
  "input": {
   "background": "#FFFFFF",
   "textColor": "#1B1E2E",
   "borderColor": "#E1E3ED",
   "borderRadius": "20px",
   "borderRadiusCorners": {
    "topLeft": "20px",
    "topRight": "20px",
    "bottomRight": "20px",
    "bottomLeft": "20px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#007780",
   "textColor": "#FFFFFF",
   "borderColor": "#007780",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.cypress.io/_astro/cypress-logo.D87396b0.svg",
  "favicon": "https://www.cypress.io/apple-touch-icon.png",
  "ogImage": "https://www.cypress.io/cypress_logo_social.png",
  "logoHref": "/",
  "logoAlt": "Cypress Logo"
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "developers and tech professionals"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 }
}