# Cypress.io Brand Identity

A complete profile of **Cypress.io**'s visual system — colors, typography, components, and personality — extracted from https://cypress.io. Built for designers, agents, and AI tools.

- Page: https://characterquilt.com/branding/cypress-io
- Machine-readable JSON: https://characterquilt.com/branding/cypress-io.json
- Per-page llms.txt: https://characterquilt.com/branding/cypress-io/llms.txt

## Quick Facts

| Field | Value |
|---|---|
| Primary | #5A5F7A |
| Accent | #007780 |
| Body Font | Roboto |
| Heading Font | Roboto |

## Color Palette

- primary: #5A5F7A
- secondary: #A3E7CB
- accent: #007780
- background: #FFFFFF
- textPrimary: #00814D
- link: #00814D

## Typography

- primary: Roboto — https://fonts.google.com/specimen/Roboto
- heading: Roboto — https://fonts.google.com/specimen/Roboto

## Visual Assets

- Logo: https://www.cypress.io/_astro/cypress-logo.D87396b0.svg
- Favicon: https://www.cypress.io/apple-touch-icon.png
- Social card (og:image): https://www.cypress.io/cypress_logo_social.png

## UI Components

- input: background=#FFFFFF, textColor=#1B1E2E, borderColor=#E1E3ED, borderRadius=20px, shadow=none
- buttonPrimary: background=#007780, textColor=#FFFFFF, borderColor=#007780, borderRadius=4px, shadow=none

## Brand Personality

Tone: professional · Energy: medium · Audience: developers and tech professionals

## Cypress.io Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Parallelization | Cypress Documentation**
  - Image: https://docs.cypress.io/img/app/parallelization/parallelization-diagram.png
  - Source: https://docs.cypress.io/cloud/features/smart-orchestration/parallelization
- **Cypress Blog**
  - Image: https://storage.ghost.io/c/12/89/12899ca1-4786-4eea-b7e1-9c5268baa48a/content/images/2026/04/a11y-blog.webp
  - Source: https://www.cypress.io/blog/page/1
- **Flaky Test Management | Cypress Documentation**
  - Image: https://docs.cypress.io/img/cloud/features/flaky-test-management/flake-panel.png
  - Source: https://docs.cypress.io/cloud/features/flaky-test-management
- **Cypress Help Center**
  - Image: https://www.cypress.io/cypress_logo_social.png
  - Source: https://www.cypress.io/support
- **Cypress Blog: Education**
  - Image: https://storage.ghost.io/c/12/89/12899ca1-4786-4eea-b7e1-9c5268baa48a/content/images/2023/11/Blog_Guest-Post-David-Ingraham_110123.png
  - Source: https://www.cypress.io/blog/tag/guest-posts
- **Webinar Recap: Scaling Your Testing Strategy**
  - Image: https://cypress-io.ghost.io/blog/content/images/2023/08/Blog_ShipyardRecap_06222023--1-.png
  - Source: https://www.cypress.io/blog/webinar-recap-best-practices-for-scaling-your-test-suite-in-ci-cd-with-cypress-cloud

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Roboto",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5A5F7A",
    "secondary": "#A3E7CB",
    "accent": "#007780",
    "background": "#FFFFFF",
    "textPrimary": "#00814D",
    "link": "#00814D"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Roboto",
      "heading": "Roboto"
    },
    "fontStacks": {
      "heading": [
        "Poppins",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Roboto",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ],
      "body": [
        "Roboto",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ],
      "paragraph": [
        "Roboto",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "Helvetica",
        "Arial",
        "sans-serif",
        "Apple Color Emoji",
        "Segoe UI Emoji",
        "Segoe UI Symbol"
      ]
    },
    "fontSizes": {
      "h1": "48px",
      "h2": "40px",
      "body": "14px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "4px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#1B1E2E",
      "borderColor": "#E1E3ED",
      "borderRadius": "20px",
      "borderRadiusCorners": {
        "topLeft": "20px",
        "topRight": "20px",
        "bottomRight": "20px",
        "bottomLeft": "20px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#007780",
      "textColor": "#FFFFFF",
      "borderColor": "#007780",
      "borderRadius": "4px",
      "borderRadiusCorners": {
        "topLeft": "4px",
        "topRight": "4px",
        "bottomRight": "4px",
        "bottomLeft": "4px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://www.cypress.io/_astro/cypress-logo.D87396b0.svg",
    "favicon": "https://www.cypress.io/apple-touch-icon.png",
    "ogImage": "https://www.cypress.io/cypress_logo_social.png",
    "logoHref": "/",
    "logoAlt": "Cypress Logo"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 0,
    "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cypress'.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Subscribe to our newsletter",
      "reasoning": "The button 'Subscribe to our newsletter' uses a vibrant blue color (#007780), which is distinct and stands out as a primary call-to-action."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button detected, so no secondary button is available with a different color."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "developers and tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cypress'.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}
```