Cypher Brand Identity

A complete profile of Cypher's visual system — colors, typography, components, and personality — extracted from https://cypherhq.io/. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #100630
• secondary: #171426
• accent: #100630
• background: #32333A
• textPrimary: #030014
• link: #030014

Typography

• primary: Satoshi-Variable — https://fonts.google.com/specimen/Satoshi-Variable
• heading: Satoshi-Variable — https://fonts.google.com/specimen/Satoshi-Variable

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#100630, textColor=#FFFFFF, borderRadius=0px, shadow=none
• buttonSecondary: background=#1C1A2C, textColor=#A594FD, borderRadius=33554400px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: crypto enthusiasts

Cypher Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Plans & Pricing | Cypher
  • Image:
  • Source: Plans
• How To Activate Cypher Card | Cypher
  • Image:
  • Source: Activate Card
• Cypher | Best Crypto Card | Convert Crypto to Fiat
  • Image:
  • Source: Best Crypto Card
• CYPR Token | Cypher
  • Image:
  • Source: CYPR Token
• Cypher DApp
  • Image:
  • Source: Cypher DApp
• Are there any referral rewards? | Help Center | Cypher
  • Image:
  • Source: Referral Rewards

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Satoshi-Variable",
   "role": "body"
  },
  {
   "family": "Segoe UI",
   "role": "unknown"
  },
  {
   "family": "Roboto",
   "role": "unknown"
  },
  {
   "family": "Helvetica",
   "role": "unknown"
  },
  {
   "family": "Arial",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#100630",
  "secondary": "#171426",
  "accent": "#100630",
  "background": "#32333A",
  "textPrimary": "#030014",
  "link": "#030014"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Satoshi-Variable",
   "heading": "Satoshi-Variable"
  },
  "fontStacks": {
   "heading": [
    "Satoshi-Variable",
    "system-ui",
    "-apple-system",
    "sans-serif"
   ],
   "body": [
    "Satoshi-Variable",
    "system-ui",
    "-apple-system",
    "sans-serif"
   ],
   "paragraph": [
    "Satoshi-Variable",
    "system-ui",
    "-apple-system",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "60px",
   "h2": "72px",
   "body": "16px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#100630",
   "textColor": "#FFFFFF",
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "#1C1A2C",
   "textColor": "#A594FD",
   "borderRadius": "33554400px",
   "borderRadiusCorners": {
    "topLeft": "33554400px",
    "topRight": "33554400px",
    "bottomRight": "33554400px",
    "bottomLeft": "33554400px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cypherhq.io/_astro/logo.x2U28CF5_Z1L2WA3.svg",
  "favicon": "https://cypherhq.io/favicon.svg",
  "ogImage": "https://public.cypherd.io/b2b-static/cypher-preview.png",
  "logoHref": "/",
  "logoAlt": "Cypher Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cypher'.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 0,
   "text": "Get a Free Card",
   "reasoning": "Button #0 with text 'Get a Free Card' is likely the primary CTA due to its action-oriented text and prominent placement. It encourages users to take a significant action related to the site's core offering."
  },
  "secondary": {
   "index": 1,
   "text": "Know More",
   "reasoning": "Button #1 with text 'Know More' serves as a secondary action, providing additional information. It has a different background color, making it suitable as a secondary button."
  },
  "confidence": 0.9
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "crypto enthusiasts"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.9,
  "colors": 0.9,
  "overall": 0.9
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, links to the homepage, and matches the brand name 'Cypher'.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}