cutr.json

CUTR Brand Identity

A complete profile of CUTR's visual system — colors, typography, components, and personality — extracted from https://www.cutr.ai/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #FFBE2E
Accent #FFBE2E
Body Font Averta
Heading Font Averta

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: businesses seeking interior production solutions

CUTR Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts?

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Averta",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#FFBE2E",
    "secondary": "#1E1E2F",
    "accent": "#FFBE2E",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#63D9AE"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Averta",
      "heading": "Averta"
    },
    "fontStacks": {
      "heading": [
        "Averta",
        "sans-serif"
      ],
      "body": [
        "Averta",
        "sans-serif"
      ],
      "paragraph": [
        "Averta",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "18px",
      "body": "13.5px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "18px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFBE2E",
      "textColor": "#000000",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#E7E5E4",
      "borderRadius": "100px",
      "borderRadiusCorners": {
        "topLeft": "100px",
        "topRight": "100px",
        "bottomRight": "100px",
        "bottomLeft": "100px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://cdn.prod.website-files.com/648c888f1b1e76aef47364f1/648c888f1b1e76aef4736554_Cutr%20Dark.svg",
    "favicon": "https://cdn.prod.website-files.com/648c888f1b1e76aef47364f1/648c888f1b1e76aef4736519_cutr32.png",
    "ogImage": "https://cdn.prod.website-files.com/648c888f1b1e76aef47364f1/67b4b48e2a506ee97b6371e7_CUTR_DaCostastraat3021%20(1).webp",
    "logoHref": "/?r=0"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 21,
    "reasoning": "Selected #7 because it is in the header, matches the favicon, and is the most prominent representation of the brand 'Cutr'.",
    "confidence": 0.9,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Get a quote",
      "reasoning": "Button #9 'Get a quote' uses the vibrant brand color #FFBE2E, making it the most prominent CTA."
    },
    "secondary": {
      "index": 5,
      "text": "Sign up",
      "reasoning": "Button #0 'Sign up' has a different background color (#FFFFFF) and serves as a secondary action."
    },
    "confidence": 0.95
  },
  "personality": {
    "tone": "professional",
    "energy": "medium",
    "targetAudience": "businesses seeking interior production solutions"
  },
  "designSystem": {
    "framework": "custom",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 7,
        "selectedLogoReasoning": "Selected #7 because it is in the header, matches the favicon, and is the most prominent representation of the brand 'Cutr'.",
        "confidence": 0.9
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}