Curtsy Brand Identity

A complete profile of Curtsy's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #524FBA
• secondary: #7C878E
• accent: #68DF94
• background: #FFFFFF
• textPrimary: #000000
• link: #444D55

Typography

• primary: Moderat — https://fonts.google.com/specimen/Moderat
• heading: Moderat Medium — https://fonts.google.com/specimen/Moderat+Medium

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• input: background=transparent, textColor=#000000, borderColor=null, borderRadius=9999px, shadow=none
• buttonPrimary: background=#68DF94, textColor=#181E23, borderRadius=9999px, shadow=none
• buttonSecondary: background=#FFFFFF, textColor=#000000, borderColor=#000000, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: high · Audience: young adults interested in fashion and trends

Curtsy Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Clara Agnes Ault, Author at Curtsy Blog - Page 2 of 2
  • Image:
  • Source: Link
• Gigi and Bella Hadid Have Another Sister: Meet Grayson - Curtsy Blog
  • Image:
  • Source: Link
• Denim Deals | Curtsy
  • Image:
  • Source: Link
• Guest Post Archives - Curtsy Blog
  • Image:
  • Source: Link
• PARKE Sweatshirt Mockneck White - $115 (23% Off Retail) - From Sarah
  • Image:
  • Source: Link
• Guest Post Archives - Curtsy Blog
  • Image:
  • Source: Link

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Moderat",
      "role": "body"
    },
    {
      "family": "Moderat Medium",
      "role": "heading"
    },
    {
      "family": "Clasica Sans",
      "role": "unknown"
    }
  ],
  "colors": {
    "primary": "#524FBA",
    "secondary": "#7C878E",
    "accent": "#68DF94",
    "background": "#FFFFFF",
    "textPrimary": "#000000",
    "link": "#444D55"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Moderat",
      "heading": "Moderat Medium"
    },
    "fontStacks": {
      "heading": [
        "Clasica Sans",
        "sans-serif"
      ],
      "body": [
        "Moderat",
        "sans-serif"
      ],
      "paragraph": [
        "Moderat",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "32px",
      "h2": "32px",
      "body": "16px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "6px"
  },
  "components": {
    "input": {
      "background": "transparent",
      "textColor": "#000000",
      "borderColor": null,
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#68DF94",
      "textColor": "#181E23",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#000000",
      "borderRadius": "9999px",
      "borderRadiusCorners": {
        "topLeft": "9999px",
        "topRight": "9999px",
        "bottomRight": "9999px",
        "bottomLeft": "9999px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://curtsyapp.com/static/img/logo.svg",
    "favicon": "https://curtsyapp.com/favicon.ico",
    "ogImage": "https://curtsyapp.com/static/img/og.png",
    "logoHref": "/",
    "logoAlt": "Curtsy Logo"
  },
  "personality": {
    "tone": "modern",
    "energy": "high",
    "targetAudience": "young adults interested in fashion and trends"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.95,
    "colors": 0.9,
    "overall": 0.925
  }
}