# Cursor Brand Identity

A complete profile of **Cursor**'s visual system — colors, typography, components, and personality.

## Quick Facts

| Field      | Value      |
|------------|------------|
| Primary    | #F54E00    |
| Accent     | #26251E    |
| Body Font  | Helvetica Neue |
| Heading Font | CursorGothic |

## Color Palette

- primary: #F54E00
- secondary: #34785C
- accent: #26251E
- background: #F7F7F4
- textPrimary: #26251E
- link: #C08532

## Typography

- primary: Helvetica Neue — https://fonts.google.com/specimen/Helvetica+Neue
- heading: CursorGothic — https://fonts.google.com/specimen/CursorGothic

## Visual Assets

- Logo: data:image/svg+xml;utf8,%3Csvg%20fill%3D%22none%22%20class%3D%22w-%5B95.37px%5D%20lg%3Aw-%5B95.75px%5D%22%20viewBox%3D%220%200%202193%20545%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20overflow%3D%22visible%22%20data-fc-idx%3D%220%22%3E%3Cg%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%3E%3Cpath%20d%3D%22m466.383%20137.073-206.469-119.2034c-6.63-3.8287-14.811-3.8287-21.441%200l-206.4586%20119.2034c-5.5734%203.218-9.0144%209.169-9.0144%2015.615v240.375c0%206.436%203.441%2012.397%209.0144%2015.615l206.4686%20119.203c6.63%203.829%2014.811%203.829%2021.441%200l206.468-119.203c5.574-3.218%209.015-9.17%209.015-15.615v-240.375c0-6.436-3.441-12.397-9.015-15.615zm-12.969%2025.25-199.316%20345.223c-1.347%202.326-4.904%201.376-4.904-1.319v-226.048c0-4.517-2.414-8.695-6.33-10.963l-195.7577-113.019c-2.3263-1.347-1.3764-4.905%201.3182-4.905h398.6305c5.661%200%209.199%206.136%206.368%2011.041h-.009z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m723.253%20148.84h87.856v48.397h-84.881c-45.789%200-81.527%2026.432-81.527%2082.273s35.738%2082.273%2081.527%2082.273h84.881v48.397h-91.578c-76.691%200-131.039-45.043-131.039-130.66%200-85.618%2058.07-130.661%20134.761-130.661z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m855.781%20148.84h54.348v159.7c0%2039.828%2018.242%2058.448%2061.056%2058.448%2042.815%200%2061.055-18.61%2061.055-58.448v-159.7h54.35v170.866c0%2058.071-36.85%2094.933-115.405%2094.933-78.551%200-115.404-37.231-115.404-95.301z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1370.62%20222.913c0%2029.04-16.75%2051.372-39.09%2061.056v.746c23.45%203.354%2035.37%2020.103%2035.73%2042.814l1.12%2082.641h-54.35l-1.11-73.705c-.37-16.381-10.06-26.432-29.41-26.432h-90.47v100.137h-54.34v-261.33h150.02c49.15%200%2081.9%2024.94%2081.9%2074.083zm-54.73%207.454c0-22.333-11.91-34.623-34.24-34.623h-88.61v69.236h89.34c20.47%200%2033.51-12.281%2033.51-34.623z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1576.09%20333.85c0-18.61-11.91-26.432-29.77-27.915l-60.31-5.583c-52.12-4.837-79.3-25.318-79.3-74.83%200-49.511%2033.51-76.69%2081.53-76.69h133.27v46.904h-129.55c-18.61%200-30.52%209.683-30.52%2028.294%200%2018.61%2012.28%2027.547%2030.9%2029.04l61.42%205.214c46.54%204.091%2077.06%2025.318%2077.06%2075.198s-32.38%2076.69-78.17%2076.69h-139.23v-46.904h134.01c17.5%200%2028.66-11.912%2028.66-29.408z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1789.79%20144.373c81.89%200%20133.65%2052.487%20133.65%20134.761%200%2082.273-53.98%20135.506-135.88%20135.506s-133.65-53.233-133.65-135.506c0-82.274%2053.98-134.761%20135.88-134.761zm77.43%20135.129c0-55.095-32.02-87.479-78.56-87.479-46.53%200-78.55%2032.384-78.55%2087.479%200%2055.094%2032.02%2087.478%2078.55%2087.478%2046.54%200%2078.56-32.384%2078.56-87.478z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m2192.95%20222.913c0%2029.04-16.75%2051.372-39.1%2061.056v.746c23.46%203.354%2035.37%2020.103%2035.74%2042.814l1.12%2082.641h-54.35l-1.12-73.705c-.36-16.381-10.05-26.432-29.4-26.432h-90.47v100.137h-54.35v-261.33h150.03c49.14%200%2081.9%2024.94%2081.9%2074.083zm-54.73%207.454c0-22.333-11.91-34.623-34.25-34.623h-88.6v69.236h89.34c20.47%200%2033.51-12.281%2033.51-34.623z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E
- Favicon: https://cursor.com/marketing-static/favicon.ico  
- Social card (og:image): https://cursor.com/public/opengraph-image.png

## UI Components

- input: background=transparent, textColor=#26251E, borderColor=null, borderRadius=0px, shadow=none
- buttonPrimary: background=#26251E, textColor=#F7F7F4, borderColor=#26251E, borderRadius=33554400px, shadow=none
- buttonSecondary: background=#F7F7F4, textColor=#26251E, borderRadius=0px, shadow=none

## Brand Personality

Tone: modern · Energy: medium · Audience: developers and tech enthusiasts

## Cursor Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

- **Cursor · Agent**
  - Image: https://ptht05hbb1ssoooe.public.blob.vercel-storage.com/assets/misc/asset-50ffc1473a64f3b6ee74.png
  - Source: https://cursor.com/product
- **Blog · Cursor**
  - Image: https://ptht05hbb1ssoooe.public.blob.vercel-storage.com/assets/blog/og/opengraph-blog.png
  - Source: https://cursor.com/blog
- **Editing Files at 1000 Tokens per Second · Cursor**
  - Image: https://ptht05hbb1ssoooe.public.blob.vercel-storage.com/assets/blog/instant-apply-7.png
  - Source: https://cursor.com/blog/instant-apply
- **Blog · Cursor**
  - Image: https://ptht05hbb1ssoooe.public.blob.vercel-storage.com/assets/blog/og/blog-introducing-composer-2-anim-20260318-110449-optim.gif
  - Source: https://cursor.com/blog
- **Extend Cursor with plugins · Cursor**
  - Image: https://cursor.com/marketing-static/_next/image?url=https%3A%2F%2Fptht05hbb1ssoooe.public.blob.vercel-storage.com%2Fassets%2Fblog%2Fmarketplace-20-logos-light-final.png&w=1920&q=70
  - Source: https://cursor.com/blog/marketplace
- **Cursor · Ambassadors**
  - Image: https://ptht05hbb1ssoooe.public.blob.vercel-storage.com/assets/ambassadors/ambassadors-san-francisco.jpg
  - Source: https://cursor.com/ambassadors

## Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for `response` events whose `Content-Type` starts with `font/`, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

## Machine-Readable Profile

```json
{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "Helvetica Neue",
 "role": "body"
 },
 {
 "family": "Arial",
 "role": "body"
 },
 {
 "family": "CursorGothic",
 "role": "heading"
 }
],
 "colors": {
 "primary": "#F54E00",
 "secondary": "#34785C",
 "accent": "#26251E",
 "background": "#F7F7F4",
 "textPrimary": "#26251E",
 "link": "#C08532"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Helvetica Neue",
 "heading": "CursorGothic"
 },
 "fontStacks": {
 "heading": [
 "CursorGothic",
 "system-ui",
 "Helvetica Neue",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "CursorGothic",
 "system-ui",
 "Helvetica Neue",
 "Helvetica",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "EB Garamond",
 "Iowan Old Style",
 "Palatino Linotype",
 "URW Palladio L",
 "P052",
 "ui-serif",
 "Georgia",
 "Cambria",
 "Times New Roman",
 "Times",
 "serif"
 ]
 },
 "fontSizes": {
 "h1": "26px",
 "h2": "14px",
 "body": "17.28px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "3px"
 },
 "components": {
 "input": {
 "background": "transparent",
 "textColor": "#26251E",
 "borderColor": null,
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 },
 "buttonPrimary": {
 "background": "#26251E",
 "textColor": "#F7F7F4",
 "borderColor": "#26251E",
 "borderRadius": "33554400px",
 "borderRadiusCorners": {
 "topLeft": "33554400px",
 "topRight": "33554400px",
 "bottomRight": "33554400px",
 "bottomLeft": "33554400px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#F7F7F4",
 "textColor": "#26251E",
 "borderRadius": "0px",
 "borderRadiusCorners": {
 "topLeft": "0px",
 "topRight": "0px",
 "bottomRight": "0px",
 "bottomLeft": "0px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "data:image/svg+xml;utf8,%3Csvg%20fill%3D%22none%22%20class%3D%22w-%5B95.37px%5D%20lg%3Aw-%5B95.75px%5D%22%20viewBox%3D%220%200%202193%20545%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20xmlns%3Axlink%3D%22http%3A%2F%2Fwww.w3.org%2F1999%2Fxlink%22%20overflow%3D%22visible%22%20data-fc-idx%3D%220%22%3E%3Cg%20fill%3D%22currentColor%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%3E%3Cpath%20d%3D%22m466.383%20137.073-206.469-119.2034c-6.63-3.8287-14.811-3.8287-21.441%200l-206.4586%20119.2034c-5.5734%203.218-9.0144%209.169-9.0144%2015.615v240.375c0%206.436%203.441%2012.397%209.0144%2015.615l206.4686%20119.203c6.63%203.829%2014.811%203.829%2021.441%200l206.468-119.203c5.574-3.218%209.015-9.17%209.015-15.615v-240.375c0-6.436-3.441-12.397-9.015-15.615zm-12.969%2025.25-199.316%20345.223c-1.347%202.326-4.904%201.376-4.904-1.319v-226.048c0-4.517-2.414-8.695-6.33-10.963l-195.7577-113.019c-2.3263-1.347-1.3764-4.905%201.3182-4.905h398.6305c5.661%200%209.199%206.136%206.368%2011.041h-.009z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m723.253%20148.84h87.856v48.397h-84.881c-45.789%200-81.527%2026.432-81.527%2082.273s35.738%2082.273%2081.527%2082.273h84.881v48.397h-91.578c-76.691%200-131.039-45.043-131.039-130.66%200-85.618%2058.07-130.661%20134.761-130.661z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m855.781%20148.84h54.348v159.7c0%2039.828%2018.242%2058.448%2061.056%2058.448%2042.815%200%2061.055-18.61%2061.055-58.448v-159.7h54.35v170.866c0%2058.071-36.85%2094.933-115.405%2094.933-78.551%200-115.404-37.231-115.404-95.301z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1370.62%20222.913c0%2029.04-16.75%2051.372-39.09%2061.056v.746c23.45%203.354%2035.37%2020.103%2035.73%2042.814l1.12%2082.641h-54.35l-1.11-73.705c-.37-16.381-10.06-26.432-29.41-26.432h-90.47v100.137h-54.34v-261.33h150.02c49.15%200%2081.9%2024.94%2081.9%2074.083zm-54.73%207.454c0-22.333-11.91-34.623-34.24-34.623h-88.61v69.236h89.34c20.47%200%2033.51-12.281%2033.51-34.623z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1576.09%20333.85c0-18.61-11.91-26.432-29.77-27.915l-60.31-5.583c-52.12-4.837-79.3-25.318-79.3-74.83%200-49.511%2033.51-76.69%2081.53-76.69h133.27v46.904h-129.55c-18.61%200-30.52%209.683-30.52%2028.294%200%2018.61%2012.28%2027.547%2030.9%2029.04l61.42%205.214c46.54%204.091%2077.06%2025.318%2077.06%2075.198s-32.38%2076.69-78.17%2076.69h-139.23v-46.904h134.01c17.5%200%2028.66-11.912%2028.66-29.408z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m1789.79%20144.373c81.89%200%20133.65%2052.487%20133.65%20134.761%200%2082.273-53.98%20135.506-135.88%20135.506s-133.65-53.233-133.65-135.506c0-82.274%2053.98-134.761%20135.88-134.761zm77.43%20135.129c0-55.095-32.02-87.479-78.56-87.479-46.53%200-78.55%2032.384-78.55%2087.479%200%2055.094%2032.02%2087.478%2078.55%2087.478%2046.54%200%2078.56-32.384%2078.56-87.478z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3Cpath%20d%3D%22m2192.95%20222.913c0%2029.04-16.75%2051.372-39.1%2061.056v.746c23.46%203.354%2035.37%2020.103%2035.74%2042.814l1.12%2082.641h-54.35l-1.12-73.705c-.36-16.381-10.05-26.432-29.4-26.432h-90.47v100.137h-54.35v-261.33h150.03c49.14%200%2081.9%2024.94%2081.9%2074.083zm-54.73%207.454c0-22.333-11.91-34.623-34.25-34.623h-88.6v69.236h89.34c20.47%200%2033.51-12.281%2033.51-34.623z%22%20style%3D%22fill%3A%20rgb(38%2C%2037%2C%2030)%20!important%3B%22%2F%3E%3C%2Fg%3E%3C%2Fsvg%3E",
 "favicon": "https://cursor.com/marketing-static/favicon.ico",
 "ogImage": "https://cursor.com/public/opengraph-image.png",
 "logoHref": "/home"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Cursor'.",
 "confidence": 0.95,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 6,
 "text": "Download for Linux⤓",
 "reasoning": "Button #0 has a dark background (#26251E) which stands out as a primary CTA, especially with action-oriented text 'Download for Linux⤓'."
 },
 "secondary": {
 "index": 7,
 "text": "Sign in",
 "reasoning": "Button #1 has a light background (#F7F7F4) and serves as a secondary action with the text 'Sign in'. It contrasts with the primary button's dark color."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "developers and tech enthusiasts"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.9,
 "overall": 0.9
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage, matching the brand 'Cursor'.",
 "confidence": 0.95
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}