Cumulus Labs Brand Identity

A complete profile of Cumulus Labs's visual system — colors, typography, components, and personality — extracted from https://cumuluslabs.io. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://cumuluslabs.io.

• primary: #9CA3AF
• rgb(156, 163, 175)
• secondary: #0E4F26
• rgb(14, 79, 38)
• accent: #053827
• rgb(5, 56, 39)
• background: #000000
• rgb(0, 0, 0)
• textPrimary: #000000
• rgb(0, 0, 0)
• link: #053827
• rgb(5, 56, 39)

Typography

Each font links to its Google Fonts page where available.

• primary: Helvetica Now Text
• heading: Helvetica Now Text

Visual Assets

Favicon

Social Card

UI Components

Live previews rendered using Cumulus Labs's actual button styles.

• Button Primary
  • background: #FFFFFF
  • textColor: #000000
  • borderRadius: 0px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: tech professionals

Cumulus Labs Brand in the Wild

Image: cumuluslabs.io

Source: cumuluslabs.io

Image: ph-files.imgix.net

Source: producthunt.com

Image: media.licdn.com

Source: linkedin.com

Image: ph-files.imgix.net

Source: producthunt.com

Image: media.licdn.com

Source: linkedin.com

Image: i.ytimg.com

Source: ycombinator.com

Frequently Asked Questions

• What is Cumulus Labs's primary brand color?
  Cumulus Labs's primary brand color is #9CA3AF. It anchors the visual identity across their website, product UI, and marketing materials.

• What accent color does Cumulus Labs use?
  Cumulus Labs uses #053827 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.

• What font does Cumulus Labs use?
  Cumulus Labs uses Helvetica Now Text as the primary typeface across body and headings.

• Does Cumulus Labs use a light or dark theme?
  Cumulus Labs's primary site uses a dark color scheme, with a background of #000000.

• How was this brand profile generated?
  This profile was extracted from https://cumuluslabs.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Cumulus Labs.

Methodology

Brand data on this page was extracted from https://cumuluslabs.io on 2026-07-27 using the Firecrawl branding extraction API, which inspects each site's live CSS, font network requests, color tokens, and component styles. Brand-in-the-wild images were sourced via Google Image Search restricted to ad/webinar/report queries and link out to their original third-party publishers; we link to the source rather than re-hosting third-party content. This page is published by CharacterQuilt and is not affiliated with or endorsed by Cumulus Labs.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Helvetica Now Text",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#9CA3AF",
    "secondary": "#0E4F26",
    "accent": "#053827",
    "background": "#000000",
    "textPrimary": "#000000",
    "link": "#053827"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Helvetica Now Text",
      "heading": "Helvetica Now Text"
    },
    "fontStacks": {
      "heading": [
        "Helvetica Now Text",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "body": [
        "Helvetica Now Text",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ],
      "paragraph": [
        "Helvetica Now Text",
        "-apple-system",
        "BlinkMacSystemFont",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "136px",
      "h2": "136px",
      "body": "31.875px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "0px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderRadius": "0px",
      "borderRadiusCorners": {
        "topLeft": "0px",
        "topRight": "0px",
        "bottomRight": "0px",
        "bottomLeft": "0px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "favicon": "https://cumuluslabs.io/cumulus-logo/Cumulus-White.svg",
    "ogImage": "https://cumuluslabs.io/opengraph-image.png?opengraph-image.e328a2ae.png"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": -1,
    "reasoning": "None of the logo candidates clearly represent 'Cumulus Labs' as the main brand logo. The candidates appear to be partner or client logos.",
    "confidence": 0.3,
    "rejected": true,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 0,
      "text": "Try Ion Router",
      "reasoning": "The button 'Try Ion Router' is the only button available and serves as the primary call-to-action with action-oriented text."
    },
    "secondary": {
      "index": -1,
      "text": "N/A",
      "reasoning": "There is only one button available, so no secondary button can be selected."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": -1,
        "selectedLogoReasoning": "None of the logo candidates clearly represent 'Cumulus Labs' as the main brand logo. The candidates appear to be partner or client logos.",
        "confidence": 0.3
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}