Culdesac Brand Identity

A complete profile of Culdesac's visual system — colors, typography, components, and personality. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #5AA9A7
• secondary: #7288D4
• accent: #E75550
• background: #F7F3F0
• textPrimary: #231F20
• link: #E75550

Typography

• primary: Roboto Slab — https://fonts.google.com/specimen/Roboto+Slab
• heading: GT Pressura Extended — https://fonts.google.com/specimen/GT+Pressura+Extended

Visual Assets

• Logo:
• Favicon:
• Social card (og:image):

UI Components

• buttonPrimary: background=#E1DCD6, textColor=#212121, borderColor=#212121, borderRadius=9999px, shadow=none
• buttonSecondary: background=#231F20, textColor=#F7F3F0, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: urban dwellers interested in sustainable living

Culdesac Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Walkable communities connecting neighbors, local businesses, and all that cities have to offer | Culdesac

• Culdesac | We deserve better than empty parking lots
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• Culdesac | Culdesac Tempe: Designed for Everyone

• Culdesac | Anatomy of a Good Neighborhood, According to Jane Jacobs

• Culdesac | Let's Keep Building! February 2022
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• Around the Culdesac

Working with these fonts

Not found on Google Fonts? Follow these instructions to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around to capture font URLs.
4. Download the file locally and rewrite the CSS @font-face declarations accordingly.
5. Only do this if you have permission to use the brand assets.

Machine-Readable Profile

{
 "colorScheme": "light",
 "fonts": [
 {
 "family": "GT Pressura Extended",
 "role": "heading"
 },
 {
 "family": "Roboto Slab",
 "role": "body"
 },
 {
 "family": "Work Sans",
 "role": "body"
 },
 {
 "family": "Manrope",
 "role": "body"
 },
 {
 "family": "GT Pressura",
 "role": "heading"
 }
 ],
 "colors": {
 "primary": "#5AA9A7",
 "secondary": "#7288D4",
 "accent": "#E75550",
 "background": "#F7F3F0",
 "textPrimary": "#231F20",
 "link": "#E75550"
 },
 "typography": {
 "fontFamilies": {
 "primary": "Roboto Slab",
 "heading": "GT Pressura Extended"
 },
 "fontStacks": {
 "heading": [
 "GT Pressura Extended",
 "Manrope",
 "Roboto Slab",
 "Work Sans",
 "Helvetica Neue",
 "Arial",
 "sans-serif"
 ],
 "body": [
 "GT Pressura Extended",
 "Manrope",
 "Roboto Slab",
 "Work Sans",
 "Helvetica Neue",
 "Arial",
 "sans-serif"
 ],
 "paragraph": [
 "GT Pressura Extended",
 "Manrope",
 "Roboto Slab",
 "Work Sans",
 "Helvetica Neue",
 "Arial",
 "sans-serif"
 ]
 },
 "fontSizes": {
 "h1": "24px",
 "h2": "24px",
 "body": "16px"
 }
 },
 "spacing": {
 "baseUnit": 4,
 "borderRadius": "5px"
 },
 "components": {
 "buttonPrimary": {
 "background": "#E1DCD6",
 "textColor": "#212121",
 "borderColor": "#212121",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "none"
 },
 "buttonSecondary": {
 "background": "#231F20",
 "textColor": "#F7F3F0",
 "borderRadius": "9999px",
 "borderRadiusCorners": {
 "topLeft": "9999px",
 "topRight": "9999px",
 "bottomRight": "9999px",
 "bottomLeft": "9999px"
 },
 "shadow": "none"
 }
 },
 "images": {
 "logo": "https://culdesac.com/static/935aaab657d9081eda885d3442c69206/culdesac-logo-full.svg",
 "favicon": "https://culdesac.com/favicon-32x32.png?v=d2008358591dda1718fb9f5cae127d6a",
 "ogImage": "https://culdesac.com/images/culdesac_site_preview_image.png",
 "logoAlt": "Culdesac logo"
 },
 "__llm_logo_reasoning": {
 "selectedIndex": 0,
 "reasoning": "Selected #0 because it is visible, has a medium/large size, and the alt text matches the brand name 'Culdesac'.",
 "confidence": 0.85,
 "source": "llm"
 },
 "__llm_button_reasoning": {
 "primary": {
 "index": 0,
 "text": "Schedule Tour",
 "reasoning": "Button #0 'Schedule Tour' is likely the primary CTA due to its distinct color (#E1DCD6) and action-oriented text, which aligns with the site's focus on engaging users to explore their offerings."
 },
 "secondary": {
 "index": 1,
 "text": "View Floor Plans",
 "reasoning": "Button #1 'View Floor Plans' is selected as secondary because it has a different color group (#231F20) and provides additional information, complementing the primary action."
 },
 "confidence": 0.9
 },
 "personality": {
 "tone": "modern",
 "energy": "medium",
 "targetAudience": "urban dwellers interested in sustainable living"
 },
 "designSystem": {
 "framework": "tailwind",
 "componentLibrary": ""
 },
 "confidence": {
 "buttons": 0.9,
 "colors": 0.95,
 "overall": 0.925
 },
 "__llm_metadata": {
 "logoSelection": {
 "llmCalled": true,
 "llmSucceeded": true,
 "finalSource": "llm",
 "rawLogoSelection": {
 "selectedLogoIndex": 0,
 "selectedLogoReasoning": "Selected #0 because it is visible, has a medium/large size, and the alt text matches the brand name 'Culdesac'.",
 "confidence": 0.85
 }
 },
 "buttonClassification": {
 "llmCalled": true,
 "llmSucceeded": true
 }
 }
}