Culdesac Brand Identity

A complete profile of Culdesac's visual system — colors, typography, components, and personality — extracted from http://culdesac.com. Built for designers, agents, and AI tools.

Quick Facts

Color Palette

• primary: #5AA9A7
• secondary: #7288D4
• accent: #E75550
• background: #F7F3F0
• textPrimary: #231F20
• link: #E75550

Typography

• primary: Roboto Slab — https://fonts.google.com/specimen/Roboto+Slab
• heading: GT Pressura Extended — https://fonts.google.com/specimen/GT+Pressura+Extended

Visual Assets

• Logo: https://culdesac.com/static/935aaab657d9081eda885d3442c69206/culdesac-logo-full.svg
• Favicon: https://culdesac.com/favicon-32x32.png?v=d2008358591dda1718fb9f5cae127d6a
• Social card (og:image): https://culdesac.com/images/culdesac_site_preview_image.png

UI Components

• buttonPrimary: background=#E1DCD6, textColor=#212121, borderColor=#212121, borderRadius=9999px, shadow=none
• buttonSecondary: background=#231F20, textColor=#F7F3F0, borderRadius=9999px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: urban dwellers interested in sustainable living

Culdesac Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• Walkable communities connecting neighbors, local businesses, and all that cities have to offer | Culdesac
  • Image:
  • Source: https://culdesac.com/
• Culdesac | We deserve better than empty parking lots
  • Image: .png)
  • Source: https://culdesac.com/blog/post/we-deserve-better-than-empty-parking-lots
• Culdesac | Culdesac Tempe: Designed for Everyone
  • Image:
  • Source: https://culdesac.com/blog/post/culdesac-tempe-designed-for-everyone
• Culdesac | Anatomy of a Good Neighborhood, According to Jane Jacobs
  • Image:
  • Source: https://culdesac.com/blog/post/anatomy-of-a-good-neighborhood-according-to-jane-jacobs
• Culdesac | Let's Keep Building! February 2022
  • Image: %20(1).jpg)
  • Source: https://culdesac.com/blog/post/lets-keep-building-february-2022
• Around the Culdesac
  • Image:
  • Source: https://culdesac.com/blog

Working with these fonts

Not found on Google Fonts? Instructions if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font".
3. Hard-reload the page and click around (pricing, blog, careers).
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS and copy out @font-face declarations.

Machine-Readable Profile

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "GT Pressura Extended",
      "role": "heading"
    },
    {
      "family": "Roboto Slab",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#5AA9A7",
    "secondary": "#7288D4",
    "accent": "#E75550",
    "background": "#F7F3F0",
    "textPrimary": "#231F20",
    "link": "#E75550"
  }
}