cua.json

Cua Brand Identity

A complete profile of Cua's visual system — colors, typography, components, and personality — extracted from https://cua.ai. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #878E9A
Accent #FFFFFF
Body Font Urbanist
Heading Font Avenir Next

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: modern · Energy: medium · Audience: tech-savvy professionals

Cua Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Programmatic alternative: load the URL with Playwright or Puppeteer, listen for response events whose Content-Type starts with font/, and write the body to disk. The CSS extraction step is the same.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Machine-Readable Profile

{
  "colorScheme": "dark",
  "fonts": [
    {
      "family": "Urbanist",
      "role": "body"
    },
    {
      "family": "Avenir Next",
      "role": "heading"
    },
    {
      "family": "JetBrains Mono",
      "role": "monospace"
    }
  ],
  "colors": {
    "primary": "#878E9A",
    "secondary": "#0B1522",
    "accent": "#FFFFFF",
    "background": "#020202",
    "textPrimary": "#020202",
    "link": "#959CA6"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Urbanist",
      "heading": "Avenir Next"
    },
    "fontStacks": {
      "heading": [
        "Urbanist",
        "Avenir Next",
        "Segoe UI",
        "sans-serif"
      ],
      "body": [
        "Urbanist",
        "sans-serif"
      ],
      "paragraph": [
        "Urbanist",
        "Avenir Next",
        "Segoe UI",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "72px",
      "h2": "56px",
      "body": "23.2px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "10px"
  },
  "components": {
    "buttonPrimary": {
      "background": "#FFFFFF",
      "textColor": "#09090B",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "transparent",
      "textColor": "#08172A",
      "borderColor": "#1D3649",
      "borderRadius": "10px",
      "borderRadiusCorners": {
        "topLeft": "10px",
        "topRight": "10px",
        "bottomRight": "10px",
        "bottomLeft": "10px"
      },
      "shadow": "color(srgb 0.380392 0.737255 1 / 0.177412) 0px 10px 24px 0px, rgba(255, 255, 255, 0.24) 0px 1px 0px 0px inset"
    }
  },
  "images": {
    "logo": "https://cua.ai/cua-logo-accent.svg",
    "favicon": "https://cua.ai/favicon.ico",
    "ogImage": null,
    "logoHref": "/",
    "logoAlt": "Cua"
  },
  "__llm_logo_reasoning": {
    "selectedIndex": 80,
    "reasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage. The alt text matches the brand name 'Cua', making it the primary brand logo.",
    "confidence": 0.95,
    "source": "llm"
  },
  "__llm_button_reasoning": {
    "primary": {
      "index": 2,
      "text": "Sign Up Free",
      "reasoning": "Button #3 'Sign Up Free' has a vibrant white background, which stands out against the dark theme, making it a clear primary CTA. The text 'Sign Up Free' is action-oriented, encouraging user engagement."
    },
    "secondary": {
      "index": 0,
      "text": "Get started",
      "reasoning": "Button #0 'Get started' has a transparent background with a border, making it a suitable secondary CTA. It complements the primary button without overshadowing it."
    },
    "confidence": 0.9
  },
  "personality": {
    "tone": "modern",
    "energy": "medium",
    "targetAudience": "tech-savvy professionals"
  },
  "designSystem": {
    "framework": "tailwind",
    "componentLibrary": ""
  },
  "confidence": {
    "buttons": 0.9,
    "colors": 0.9,
    "overall": 0.9
  },
  "__llm_metadata": {
    "logoSelection": {
      "llmCalled": true,
      "llmSucceeded": true,
      "finalSource": "llm",
      "rawLogoSelection": {
        "selectedLogoIndex": 0,
        "selectedLogoReasoning": "Selected #0 because it is visible, medium-sized, and links to the homepage. The alt text matches the brand name 'Cua', making it the primary brand logo.",
        "confidence": 0.95
      }
    },
    "buttonClassification": {
      "llmCalled": true,
      "llmSucceeded": true
    }
  }
}