CSPA Brand Identity

A complete profile of CSPA's visual system — colors, typography, components, and personality — extracted from https://cspa.io. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://cspa.io.

Primary

#541142

Accent

#051316

Body Font
Graphik

Heading
Graphik

Brand Colors

• Primary: #541142
• Secondary: #EC2E3A
• Accent: #051316
• Background: #FFFFFF
• Text Primary: #051316
• Link: #051316

Typography

Each font links to its Google Fonts page where available.

Fonts

• Primary: Graphik
  Google Fonts →
• Heading: Graphik
  Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

• Logo:
• Favicon:

UI Components

Live previews rendered using CSPA's actual button styles.

Input

• Background: #FFFFFF
• Text Color: #000000
• Border Color: #D4D4D4
• Border Radius: 12px
• Shadow: none

Button Primary

• Background: #051316
• Text Color: #FFFFFF
• Border Color: #051316
• Border Radius: 16px
• Shadow: none

Button Secondary

• Background: #FFFFFF
• Text Color: #051316
• Border Color: #051316
• Border Radius: 18px
• Shadow: none

Brand Personality

• Tone: professional
• Energy: medium
• Audience: startups and tech companies

Frequently Asked Questions

• What is CSPA's primary brand color?
  CSPA's primary brand color is #541142. It anchors the visual identity across their website, product UI, and marketing materials.
• What accent color does CSPA use?
  CSPA uses #051316 as an accent color, typically applied to interactive elements like links, buttons, and call-to-action emphasis.
• What font does CSPA use?
  CSPA uses Graphik as the primary typeface across body and headings.
• Does CSPA use a light or dark theme?
  CSPA's primary site uses a light color scheme, with a background of #FFFFFF.
• Where can I find CSPA's logo?
  CSPA's logo is available directly on their site (https://cspa.io). The current logo URL is included in the machine-readable JSON profile linked above.
• How was this brand profile generated?
  This profile was extracted from https://cspa.io using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by CSPA.

Machine-Readable Profile

Direct endpoints for agents, designers, and tooling. No login or auth required.

{
  "colorScheme": "light",
  "fonts": [
    {
      "family": "Graphik",
      "role": "body"
    }
  ],
  "colors": {
    "primary": "#541142",
    "secondary": "#EC2E3A",
    "accent": "#051316",
    "background": "#FFFFFF",
    "textPrimary": "#051316",
    "link": "#051316"
  },
  "typography": {
    "fontFamilies": {
      "primary": "Graphik",
      "heading": "Graphik"
    },
    "fontStacks": {
      "heading": [
        "Graphik",
        "sans-serif"
      ],
      "body": [
        "Graphik",
        "sans-serif"
      ],
      "paragraph": [
        "Graphik",
        "sans-serif"
      ]
    },
    "fontSizes": {
      "h1": "64px",
      "h2": "22px",
      "body": "22px"
    }
  },
  "spacing": {
    "baseUnit": 4,
    "borderRadius": "16px"
  },
  "components": {
    "input": {
      "background": "#FFFFFF",
      "textColor": "#000000",
      "borderColor": "#D4D4D4",
      "borderRadius": "12px",
      "borderRadiusCorners": {
        "topLeft": "12px",
        "topRight": "12px",
        "bottomRight": "12px",
        "bottomLeft": "12px"
      },
      "shadow": "none"
    },
    "buttonPrimary": {
      "background": "#051316",
      "textColor": "#FFFFFF",
      "borderColor": "#051316",
      "borderRadius": "16px",
      "borderRadiusCorners": {
        "topLeft": "16px",
        "topRight": "16px",
        "bottomRight": "16px",
        "bottomLeft": "16px"
      },
      "shadow": "none"
    },
    "buttonSecondary": {
      "background": "#FFFFFF",
      "textColor": "#051316",
      "borderColor": "#051316",
      "borderRadius": "18px",
      "borderRadiusCorners": {
        "topLeft": "18px",
        "topRight": "18px",
        "bottomRight": "18px",
        "bottomLeft": "18px"
      },
      "shadow": "none"
    }
  },
  "images": {
    "logo": "https://wellfound.com/landing-page-assets/64626a4a74818ca87606a29e/64626a4a74818ca87606a470_Primary_Logo_-_Black.svg",
    "favicon": "https://wellfound.com/wellfound.ico",
    "ogImage": "/landing-page-assets/636dd759d71287e8ac7e6280/6373c4576b313800b08b85c8_ogimg.jpg",
    "logoHref": "/",
    "logoAlt": "Wellfound"
  }
}