Crux Brand Identity

A complete profile of Crux's visual system — colors, typography, components, and personality.

Quick Facts

Color Palette

• primary: #1682F8
• secondary: #3898EC
• accent: #1682F8
• background: #000000
• textPrimary: #000000
• link: #89D9FF

Typography

• primary: Monument Grotesk — https://fonts.google.com/specimen/Monument+Grotesk
• heading: Monument Grotesk — https://fonts.google.com/specimen/Monument+Grotesk

Visual Assets

• Logo: https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf50/64e46c9ca980cf228bbbbf89_CRUX_LOGO_WHITE.svg
• Favicon: https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf50/64e46c9ca980cf228bbbbf8a_CRUX_SYMBOL_WHITE.png
• Social card (og:image): https://cdn.prod.website-files.com/641c9a0d52893947a02c6efd/643822bc3ef181563e7fedf7_Crux_logo.png

UI Components

• input: background=transparent, textColor=#FFFFFF, borderColor=null, borderRadius=0px, shadow=none
• buttonPrimary: background=#1682F8, textColor=#FFFFFF, borderRadius=100px, shadow=none
• buttonSecondary: background=transparent, textColor=#FFFFFF, borderColor=#FFFFFF, borderRadius=100px, shadow=none

Brand Personality

Tone: modern · Energy: medium · Audience: businesses in the energy sector

Crux Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

• What is basis risk in tax credit transactions?
  • Image:
  • Source: https://www.cruxclimate.com/insights/understanding-basis-risk-what-tax-credit-buyers-and-investors-need-to-know
• Industry Insights & News | Crux
  • Image:
  • Source: https://www.cruxclimate.com/insights
• Key Insights for Tax Credit Buyers from Crux's 2025 Report
  • Image:
  • Source: https://www.cruxclimate.com/insights/cruxs-2025-market-intelligence-report-what-tax-credit-buyers-need-to-know
• Understanding the §45U Tax Credit for Existing Nuclear Power Plants
  • Image:
  • Source: https://www.cruxclimate.com/insights/understanding-the-45u-tax-credit-for-existing-nuclear-power-plants
• 2026 Tax Credit Market Outlook: Expert Insights from Crux
  • Image: .png)
  • Source: https://www.cruxclimate.com/insights/roundtable-with-cruxs-tax-investor-coverage-team-2026-strategies

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Monument Grotesk",
   "role": "unknown"
  }
 ],
 "colors": {
  "primary": "#1682F8",
  "secondary": "#3898EC",
  "accent": "#1682F8",
  "background": "#000000",
  "textPrimary": "#000000",
  "link": "#89D9FF"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Monument Grotesk",
   "heading": "Monument Grotesk"
  },
  "fontStacks": {
   "heading": [
    "Monument Grotesk",
    "sans-serif"
   ],
   "body": [
    "Monument Grotesk",
    "sans-serif"
   ],
   "paragraph": [
    "Monument Grotesk",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "85px",
   "h2": "40px",
   "body": "14px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "3px"
 },
 "components": {
  "input": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": null,
   "borderRadius": "0px",
   "borderRadiusCorners": {
    "topLeft": "0px",
    "topRight": "0px",
    "bottomRight": "0px",
    "bottomLeft": "0px"
   },
   "shadow": "none"
  },
  "buttonPrimary": {
   "background": "#1682F8",
   "textColor": "#FFFFFF",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  },
  "buttonSecondary": {
   "background": "transparent",
   "textColor": "#FFFFFF",
   "borderColor": "#FFFFFF",
   "borderRadius": "100px",
   "borderRadiusCorners": {
    "topLeft": "100px",
    "topRight": "100px",
    "bottomRight": "100px",
    "bottomLeft": "100px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf50/64e46c9ca980cf228bbbbf89_CRUX_LOGO_WHITE.svg",
  "favicon": "https://cdn.prod.website-files.com/64e46c9ca980cf228bbbbf50/64e46c9ca980cf228bbbbf8a_CRUX_SYMBOL_WHITE.png",
  "ogImage": "https://cdn.prod.website-files.com/641c9a0d52893947a02c6efd/643822bc3ef181563e7fedf7_Crux_logo.png",
  "logoHref": "/",
  "logoAlt": "crux symbol and logo"
 },
 "personality": {
  "tone": "modern",
  "energy": "medium",
  "targetAudience": "businesses in the energy sector"
 },
 "designSystem": {
  "framework": "custom",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 }
}