Crux Brand Identity

A complete profile of Crux's visual system — colors, typography, components, and personality — extracted from https://www.cruxclimate.com/. Built for designers, agents, and AI tools.

Color Palette

Brand palette extracted from https://www.cruxclimate.com/.

• primary: #1682F8 (rgb(22, 130, 248))
• secondary: #3898EC (rgb(56, 152, 236))
• accent: #1682F8 (rgb(22, 130, 248))
• background: #000000 (rgb(0, 0, 0))
• textPrimary: #000000 (rgb(0, 0, 0))
• link: #89D9FF (rgb(137, 217, 255))

Typography

Each font links to its Google Fonts page where available.

• primary: Monument Grotesk Google Fonts →
• heading: Monument Grotesk Google Fonts →

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

CharacterQuilt.com suggests this flow that can help:

1. Open the company's homepage in a browser with DevTools open.
2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
4. For each captured font URL: right-click → Save As to download the file locally.
5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each `src: url(...)` to point to your local file path.

Only do this if you have permission to use the brand assets — most proprietary fonts are licensed and may not be redistributable.

Visual Assets

Logo

Favicon

Social Card

UI Components

Live previews rendered using Crux's actual button styles.

• Input:

  • background: transparent
  • textColor: #FFFFFF
  • borderColor: null
  • borderRadius: 0px
  • shadow: none

• Button Primary:

  • background: #1682F8
  • textColor: #FFFFFF
  • borderRadius: 100px
  • shadow: none

• Button Secondary:

  • background: transparent
  • textColor: #FFFFFF
  • borderColor: #FFFFFF
  • borderRadius: 100px
  • shadow: none

Brand Personality

• Tone: modern
• Energy: medium
• Audience: businesses in the energy sector

Crux Brand in the Wild

Real-world brand assets — ads, campaigns, and marketing materials.

Image: Linked Source

Image: Linked Source

Frequently Asked Questions

What is Crux's primary brand color? Crux's primary brand color is #1682F8. It anchors the visual identity across their website, product UI, and marketing materials.

What font does Crux use? Crux uses Monument Grotesk as the primary typeface across body and headings.

Does Crux use a light or dark theme? Crux's primary site uses a dark color scheme, with a background of #000000.

Where can I find Crux's logo? Crux's logo is available directly on their site (https://www.cruxclimate.com/). The current logo URL is included in the machine-readable JSON profile linked above.

How was this brand profile generated? This profile was extracted from https://www.cruxclimate.com/ using the Firecrawl branding extraction API, which inspects the live page's CSS, fonts, color tokens, and component styles. It is not affiliated with or endorsed by Crux.