llms.txt

Crunched Brand Identity

A complete profile of Crunched's visual system — colors, typography, components, and personality — extracted from https://usecrunched.com/. Built for designers, agents, and AI tools.

Quick Facts

Field Value
Primary #C9C2B6
Accent #FD6012
Body Font Helvetica Neue
Heading Font Helvetica Neue

Color Palette

Typography

Visual Assets

UI Components

Brand Personality

Tone: professional · Energy: medium · Audience: Excel power users and enterprise clients

Crunched Brand in the Wild

Real-world brand assets — ads, campaigns, marketing materials.

Working with these fonts

Not found on Google Fonts? Agent Instructions that you can follow if you have permission to use the fonts:

  1. Open the company's homepage in a browser with DevTools open.
  2. In the Network tab, filter by "Font" (or by extension: woff2, woff, ttf, otf).
  3. Hard-reload the page and click around (pricing, blog, careers) — some weights only load on specific routes.
  4. For each captured font URL: right-click → Save As to download the file locally.
  5. View the page's CSS (DevTools → Sources, or curl the stylesheet URLs) and copy out the matching @font-face declarations. Rewrite each src: url(...) to point to your local file path.

Machine-Readable Profile

{
 "colorScheme": "dark",
 "fonts": [
  {
   "family": "Helvetica Neue",
   "role": "body"
  }
 ],
 "colors": {
  "primary": "#C9C2B6",
  "secondary": "#A7A198",
  "accent": "#FD6012",
  "background": "#1F1F1F",
  "textPrimary": "#1F1F1F",
  "link": "#FD6012"
 },
 "typography": {
  "fontFamilies": {
   "primary": "Helvetica Neue",
   "heading": "Helvetica Neue"
  },
  "fontStacks": {
   "heading": [
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "body": [
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ],
   "paragraph": [
    "Helvetica Neue",
    "Helvetica",
    "Arial",
    "sans-serif"
   ]
  },
  "fontSizes": {
   "h1": "24px",
   "h2": "48px",
   "body": "44.8px"
  }
 },
 "spacing": {
  "baseUnit": 4,
  "borderRadius": "0px"
 },
 "components": {
  "buttonPrimary": {
   "background": "#FD6012",
   "textColor": "#FFFFFF",
   "borderRadius": "4px",
   "borderRadiusCorners": {
    "topLeft": "4px",
    "topRight": "4px",
    "bottomRight": "4px",
    "bottomLeft": "4px"
   },
   "shadow": "rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(0, 0, 0, 0) 0px 0px 0px 0px, rgba(253, 96, 18, 0.08) 0px 2px 8px 0px"
  },
  "buttonSecondary": {
   "background": "#353535",
   "textColor": "#FFFFFF",
   "borderColor": "#4C4C4C",
   "borderRadius": "12px",
   "borderRadiusCorners": {
    "topLeft": "12px",
    "topRight": "12px",
    "bottomRight": "12px",
    "bottomLeft": "12px"
   },
   "shadow": "none"
  }
 },
 "images": {
  "logo": "https://www.usecrunched.com/Crunched_logo_new.png",
  "favicon": "https://www.usecrunched.com/favicon.ico",
  "ogImage": "https://usecrunched.com/preview.png",
  "logoHref": " / ",
  "logoAlt": "Crunched Logo"
 },
 "__llm_logo_reasoning": {
  "selectedIndex": 0,
  "reasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Crunched Logo' matches the brand name inferred from the URL and page title.",
  "confidence": 0.95,
  "source": "llm"
 },
 "__llm_button_reasoning": {
  "primary": {
   "index": 2,
   "text": "Enterprise Sales",
   "reasoning": "Button #2 has a vibrant orange color (#FD6012) which is typically used for primary CTAs. The text 'Enterprise Sales' suggests a strong call-to-action related to business engagement."
  },
  "secondary": {
   "index": 0,
   "text": "View complete security documentation",
   "reasoning": "Button #0 has a neutral background color (#353535) and the text 'View complete security documentation' suggests a secondary action, providing additional information rather than a primary engagement."
  },
  "confidence": 0.95
 },
 "personality": {
  "tone": "professional",
  "energy": "medium",
  "targetAudience": "Excel power users and enterprise clients"
 },
 "designSystem": {
  "framework": "tailwind",
  "componentLibrary": ""
 },
 "confidence": {
  "buttons": 0.95,
  "colors": 0.9,
  "overall": 0.925
 },
 "__llm_metadata": {
  "logoSelection": {
   "llmCalled": true,
   "llmSucceeded": true,
   "finalSource": "llm",
   "rawLogoSelection": {
    "selectedLogoIndex": 0,
    "selectedLogoReasoning": "Selected #0 because it is visible, located in the header, and links to the homepage. The alt text 'Crunched Logo' matches the brand name inferred from the URL and page title.",
    "confidence": 0.95
   }
  },
  "buttonClassification": {
   "llmCalled": true,
   "llmSucceeded": true
  }
 }
}